All Marketing Data. Managed For You.
creates a single source of truth for marketing performance, managed by marketing experts, allowing you to drive results with any dashboard tool you choose.
Your Dedicated Team of Marketing Analytics Experts.
The Insight Analytics Group gives you a dedicated marketing analytics team to successfully execute your strategy, allowing you to drive results for the future.
Since 2007, ChannelMix, a data aggregation platform designed for marketers, has been solving your pain by integrating all of your marketing and media channel data into a single platform so you can analyze and report on it with your favorite BI tool. With ChannelMix, we save you hours of manual media data collection and prep and get you out of that perpetual state of copy/paste Excel hell.
Unlike other tools, ChannelMix gives you:
PLATFORM: Built for you
– BI tool agnostic
– Ability to feed data to you
– All data sources; one connection
PEOPLE: A human touch
– Actively manage all data for you
– Provide ongoing configuration support
PROCESS: Keeping you learning
– Marketing Analytics Academy
INSIGHT ANALYTICS GROUP
Transform your numbers into knowledge with Marketing Analytics Academy and custom insights from the Insight Analytics Group.
ADVERTISING SPEND ANALYSIS
MEDIA MIX MODELING
GOOGLE ANALYTICS 360
GOOGLE 360 SUITE
Alight has been a major asset in helping us develop a scalable solution that can be utilized across our client-base to give each client a results-oriented view into the work we do.Blake HodgesDirector, Digital Strategy and Analytics, GlynnDevins
Alight Analytics has been a tremendous partner in providing data feed capabilities, data analytics and report functionality that allows us to make better business decisions by utilizing our resources more efficiently.Matt KirkpatrickGeographic Marketing Lead, Monsanto Company
Alight’s ChannelMix solution was probably the most important step in completing our business intelligence system infrastructure. With their help and dedicated support, we were able to close the loop on ROI reporting.Johnny HilgersDirector, Business Analytics, Spring Venture Group