Unified Platform. Unified Analytics.
DIY analytics software has failed marketers, requiring more configuration and management than they have time for and leaving little time to actually generate insights that drive results.
In one end-to-end marketing analytics platform, Alight Analytics delivers the insights marketers need to measure, optimize and predict performance — within the first 24 hours data is connected.
Automated Marketing Dashboards
Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel.
Cross-Channel Performance Analytics
Combine data across your entire offline and online paid media ecosystem into one dashboard for unified insight into performance across all marketing channels.
THE MARKETING ANALYTICS MATURITY CURVE™
How Marketers Win with Our Analytics Framework
Our solutions are deployed using a four-step framework that allows for continuous analytics improvement without requiring additional technologies, skills or expertise.
Set a baseline for performance
Aggregate and unify data from all marketing platforms into one dataset that's ready for analysis in our performance dashboards.
Optimize marketing touchpoints
Bring in web conversion and campaign performance data to ensure you’re spending in the right channels at the right time.
Prove marketing's business impact
Connect marketing spend with data from business systems like CRMs, ERPs, POS and more to measure and forecast marketing impact.
Plan marketing spend to maximize ROI
Apply machine learning models to predict return on marketing investments so you can optimize your marketing mix.
The Only Analytics Platform with Real, Live Human Support
We know software is only half of the analytics equation. That's why we include dedicated support and services with every one of our solutions.
Leading brands and agencies trust Alight Analytics to deliver holistic insight into marketing performance
ChannelMix allows me to efficiently do my job without worrying about how I'm going to manage and aggregate data from hundreds of data connector APIs.
MICHELLE K, SENIOR MARKETING DATA ANALYST
ChannelMix makes marketing time and spend more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.
TRACY H, VP OF MARKETING
It's been the best decision to partner with Alight Analytics. They're a leader in the space and they serve as an extension of our internal analytics/BI team.
MEGAN D, DIRECTOR OF ANALYTICS & INsighTs
WHAT CAN WE HELP YOU WITH?
Designed with your goals and strategies in mind
FOR LEAD GEN
Show the impact of marketing investments on client acquisition
Measure the impact marketing promotions have on online sales
Optimize multi-channel media campaigns to maximize ROI
Streamline and scale analytics across your client base
Request a Solution Demo
Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo. Schedule yours below.