MARKETING ANALYTICS SOLUTIONS

MARKETING ANALYTICS SOLUTIONS


Only 41% of marketers can quantitatively show the impact of their work. We're on a mission to change that. 

End-to-end marketing analytics solutions that deliver the insight marketers need to defend budget and drive strategic growth.

Start Your Solution Evaluation

Only 41% of marketers can quantitatively show the impact of their work.
We're on a mission to change that. 

End-to-end marketing analytics solutions that deliver the insight marketers need to defend budget and drive strategic growth.

Start Your Solution Evaluation
Join CEO Matt Hertig for a live Q&A Thursday, September 17 at 3:30 p.m. CDT  |   Register >>
Holistic Marketing Analytics Solutions

Insights tailored to your marketing goals and strategies

Lead generation analYtics

Align marketing and sales in one pipeline to measure and forecast lead performance

eCommerce analytics

Connect marketing campaigns and promotions to the online sales they generate

eCommerce analytics

Connect marketing campaigns and promotions to the online sales they generate.

AGENCY Analytics

Boost client trust with streamlined reports that prove the value of your agency’s work

End-to-End analytics capabilities

Advanced analytics are within your reach—no coding or SQL required

You don’t have to be a data scientist to perform advanced analysis like forecasting, attribution and predictive modeling. Alight’s ChannelMix platform supports the full spectrum of analysis today’s marketers depend on.

Data Aggregation

Pipeline Analysis

Campaign Pacing

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Automated Reporting

Pipeline Forecasting

Channel Attribution

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Automated Reporting

Pipeline Forecasting

Channel Attribution

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Cross-Channel Reporting

Campaign Planning

Media Mix Modeling

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marketing analytics interactive real-time dashboards
TURNKEY DASHBOARDS FOR TABLEAU & POWER BI

Say goodbye to static monthly marketing reports

Connect your data to our out-of-the-box dashboards for Tableau and Power BI for fresh KPIs and insights delivered every single day. Have more real-time performance conversations, make more real-time decisions.

View Dashboard Gallery
The Marketing analytics maturity curve™

A roadmap for advancing your analytics capability

As part of every engagement, we build a "roadmap" to help you increase your level of insight over time using the Marketing Analytics Maturity Curve™. Today, it may be automating data aggregation and reporting, tomorrow it might be attribution and predictive modeling. 

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marketing analytics maturity curve
MARKETING ANALYTICS ENGINE

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

marketing analytics engine

Leading brands and agencies trust Alight Analytics to deliver holistic marketing performance insight

marketing analytics solutions clients

ChannelMix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2
 
Our approach

What makes a solution holistic? 

We know the pain of DIY analytics. Whether you're manually stitching together data or trying to build your own analytics tech stack, it takes time, resources and expertise that most marketing teams just don't have. 

With our Analytics-as-a-Service model, you get a complete solution that combines the people, the processes and the technology you need to streamline and scale your ability to develop actionable insights and reporting. 

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Start your 30-day solution evaluation

Our team is standing by to help you design and evaluate a marketing analytics solution. It starts with a 30-minute phone call.

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