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Holistic Marketing Analytics Solutions
Insights tailored to your marketing goals and strategies
Lead generation analYtics
Align marketing and sales in one pipeline to measure and forecast lead performance
MEDIA PERFORMANCE Analytics
Measure and optimize multi-channel media campaigns to maximize ROI
The Channelmix MARKETING ANALYTICS ENGINE
All of the performance insight, none of the prep work
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.
The Marketing analytics maturity curve™
A roadmap for advancing your analytics capability
A roadmap for advancing your analytics capability
As part of every engagement, we build an analytics roadmap to help you build a foundation for more sophisticated analysis using the Marketing Analytics Maturity Curve™.
LEVEL 1 - Monitor
Monitor marketing performance across channels
Data Aggregation
Eliminate manual data pulls with automated aggregation across sources
Automated Reporting
Get visibility into marketing performance for each marketing channel
Cross-Channel Reporting
Unify like metrics across sources for a holistic view of marketing performance
LEVEL 3 - EXECUTE
Execute marketing campaigns that maximize ROI
Campaign Planning
Set campaign goals and budgets to track progress across channels
Channel Attribution
Understand how marketing channels work together to generate conversions
LEVEL 4 - PREDICT
Predict outcomes based on current and past performance
Media Mix Modeling
Use predictive modeling to optimize your media mix and spend
TURNKEY DASHBOARDS FOR TABLEAU & POWER BI
Say goodbye to static monthly marketing reports
Connect your data to our out-of-the-box dashboards for Tableau and Power BI for fresh KPIs and insights delivered every single day. Have more real-time performance conversations, make more real-time decisions.
Leading brands and agencies trust Alight Analytics to deliver holistic marketing performance insight
ChannelMix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.
TRACY H, VP of Marketing
Our approach
Scale and sustain your analytics program with our Analytics-as-a-Service model
We know the pain of DIY analytics. Whether you're manually stitching together data or trying to build your own analytics tech stack, it takes an investment of time, resources and expertise.
Our Analytics-as-a-Service approach delivers a complete solution, combining a state-of-the art platform with a team of analytics experts to streamline and scale your ability to develop actionable performance insights.
Resources
Request a solution consultation
Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute phone call.