MARKETING ANALYTICS SOLUTIONS

MARKETING ANALYTICS SOLUTIONS


59% of marketers are unable to quantitatively show the impact of their work. We're on a mission to change that. 

End-to-end marketing analytics solutions that deliver the insight marketers need to defend budget and drive strategic growth.

Start Your Solution Evaluation

59% of marketers are unable to quantitatively show the impact of their work. We're on a mission to change that.

End-to-end marketing analytics solutions that deliver the insight marketers need to defend budget and drive strategic growth.

Start Your Solution Evaluation

BLOG: What’s the best attribution model for your marketing analytics?. Read more >>

Holistic Marketing Analytics Solutions

Insights tailored to your marketing goals and strategies

Lead generation analYtics

Align marketing and sales in one pipeline to measure and forecast lead performance

eCommerce analytics

Measure the impact marketing promotions and campaigns have on online sales

eCommerce analytics

Connect marketing campaigns and promotions to the online sales they generate.

MEDIA PERFORMANCE Analytics

Measure and optimize multi-channel media campaigns to maximize ROI

The Channelmix MARKETING ANALYTICS ENGINE

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

marketing analytics engine
The Marketing analytics maturity curve™

A roadmap for advancing your analytics capability

As part of every engagement, we build an analytics roadmap to help you build a foundation for more sophisticated analysis using the Marketing Analytics Maturity Curve™

Read More
marketing analytics maturity curve
LEVEL 1 - Automate

Automate performance reporting across marketing channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

Learn More
Automated Reporting

Get visibility into marketing performance for each marketing channel

Learn More
Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

Learn More
LEVEL 2 - Optimize

Optimize marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

Learn More
Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

Learn More
Channel Attribution

Understand how marketing channels work together to generate conversions

Learn More
LEVEL 2 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

Learn More
Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

Learn More
Channel Attribution

Understand how marketing channels work together to generate conversions

Learn More
LEVEL 3 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

Learn More
Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

Learn More
Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

Learn More
LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

Learn More
Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

Learn More
End-to-End analytics capabilities

Advanced marketing analytics are within your reach—no coding or SQL required

You don’t have to be a data scientist to perform advanced analysis like forecasting, attribution and predictive modeling. Alight’s ChannelMix platform supports the full spectrum of analysis today’s marketers depend on.

Data Aggregation

Pipeline Analysis

Campaign Pacing

Learn more >>

Automated Reporting

Pipeline Forecasting

Channel Attribution

Learn more >>

Automated Reporting

Pipeline Forecasting

Channel Attribution

Learn more >>

Cross-Channel Reporting

Campaign Planning

Media Mix Modeling

Learn more >>

marketing analytics interactive real-time dashboards
TURNKEY DASHBOARDS FOR TABLEAU & POWER BI

Say goodbye to static monthly marketing reports

Connect your data to our out-of-the-box dashboards for Tableau and Power BI for fresh KPIs and insights delivered every single day. Have more real-time performance conversations, make more real-time decisions.

View Dashboard Gallery

Leading brands and agencies trust Alight Analytics to deliver holistic marketing performance insight

marketing analytics solutions clients

ChannelMix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2
 
Our approach

Scale and sustain your analytics program with our Analytics-as-a-Service model

We know the pain of DIY analytics. Whether you're manually stitching together data or trying to build your own analytics tech stack, it takes an investment of time, resources and expertise. 

Our Analytics-as-a-Service approach delivers a complete solution, combining a state-of-the art platform with a team of analytics experts to streamline and scale your ability to develop actionable performance insights. 

Learn More

Request a solution consultation

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute phone call.