Wednesday, September 25
The View at Briarcliff, Kansas City, MO
About the ChannelMix User Group (ChUG)
The ChannelMix User Group, presented by Alight Analytics, is an annual meet-up of the ChannelMix user base. This event is a chance to hear from the Alight team and other users about how to leverage the ChannelMix platform to achieve more with your data. It’s also a chance for us to celebrate you – our clients – so we hope you’ll join us for happy hour immediately following the event.
All of our clients are also invited to join us for our Marketing Analytics Strategy Summit (MASS) – a one-day conference that’s open to all who are interested in learning more about how analytics can help marketers demonstrate value and drive growth.
Get settled in, meet our team and enjoy some coffee and light snacks while you get to know the other attendees!
Alight Analytics CEO & Co-Founder Matt Hertig will talk about the changing landscape of analytics and how we’re working to make sure clients continue to be successful.
Case Study: acKnowledge + Google Data Studio
Tom Conte, acKnowledge
Learn how NYC-based acKnowledge Digital Marketing uses ChannelMix and Google Data Studio to deliver high-impact reporting and analysis to clients. We’ll cover the benefits of Google Data Studio and lessons learned from the agency’s first year as a ChannelMix user.
Google Data Studio Template Showcase
Alight Analytics Team
Get a guided tour of Alight’s new dashboard templates for Google Data Studio.
Strategy 2020: How to Win Hearts and Minds (and Budget)
Angie Bledsoe, Alight Analytics
Adam Fisk, Alight Analytics
Candice Rotter, RaDAR
No matter what your goals are for 2020 — higher revenue, new products, richer analysis — there’s one thing that every analytics team needs in order to be successful: the ability to sell the value of its work to bosses or clients. In this session, you’ll walk away with strategies for securing the trust, cooperation and investment of your stakeholders.
Enjoy a catered lunch and debrief on the morning sessions with other attendees.
Achieving Data Nirvana: Tips, Tricks and Trends from Alight’s Data Experts
Alight’s Data Solutions Team
Alight’s data experts share the most common challenges they’re seeing with users’ data — and recommend strategies for an even better ChannelMix experience.
Unlocking Insight: Getting Hands-On with ChannelMix Keys
Blake Hodges & Jared Sloan, Alight Analytics
Take a closer look at the platform’s powerful new addition: ChannelMix Keys. You’ll get a guided tour of the new tool and see how it streamlines tracking and enables campaign pacing, attribution and more sophisticated reporting.
In this session, you’ll hear about three new offerings Alight is releasing just for our clients.
We finish the day with drinks and games at No Other Pub! Busses will depart from The View starting at 5:15p. Return buses will start at 7:45p.
Accommodations
A room block has been reserved at the Courtyard Marriott at Briarcliff, which is connected to the event venue. The deadline to reserve in this block is Sunday, September 8.