The Midwest’s first conference dedicated to marketing analytics. Join us Thursday, September 26, in Kansas City!
About the Marketing Analytics Strategy Summit (MASS)
The Marketing Analytics Strategy Summit, presented by Alight Analytics, brings together brand and agency marketers from across the country for a one-day event designed to help marketers drive growth and demonstrate value through data. You’ll hear firsthand how some of the nation’s top organizations harness the power of data to gain new insight into their businesses, grow revenue and achieve real wins.
Data Goes Social @ the NBA
Iveta Karapetian, Manager of Digital Strategy, NBA
Discover how the NBA uses social media analytics to better understand and engage with a worldwide audience of fans. Iveta Karapetian, the league’s manager of digital strategy, will talk about her team’s two-year journey to harness billions of datapoints for quick, efficient analysis of what basketball fans really want to see!
Driving Business: How Cox Automotive Plans to Lead the Omnichannel Conversation
Casey Copeland, Marketing Products Director, Cox Automotive
Discover how Cox Automotive helps auto dealers send the right messages to the right buyers at the right moment, connecting customers’ online and offline behavior and creating a better buying experience.
Modernizing Marketing: An Impact-Driven and Data-Informed Journey
Susan Bergen, Executive Vice President-Corporate Marketing, Commerce Bank
Christine Contreras, Marketing Strategist, Commerce Bank
What marketer wouldn’t want a single source of truth for all of their marketing investments, online and offline, across multiple partners and channels? Commerce Bank’s marketing organization is on a journey that is building just that – a single source for an enterprise view of the marketing investment impact. In this session, you’ll learn about:
- Commerce Bank’s marketing analytics roadmap
- Key Success Factors for enterprise-wide alignment on the marketing analytics journey
- Immediate and anticipated proof points that helped guide our journey
Tinuiti: How to Deliver Analytics and Reporting at Scale
Reese McGillie, Director of Insights and Analytics, Tinuiti
Discover how Tinuiti — one of North America’s largest independent digital agencies — delivers rapid analysis and reporting for clients like Terminix, Nestle and other household names. Reese McGillie, the agency’s director of insights and analytics, will share how Tinuiti distills oceans of data into powerful, actionable intelligence.
The Neuroscience Data Behind Great Customer Experiences
Diana Lucaci, Founder and CEO, True Impact
What if you could tap directly into emotion data and immediately create more relevant and authentic experiences? Diana’s session includes specific, data-driven insights from the field of consumer neuroscience and biometric research. By determining positive and negative emotions and attentional activation, you’ll find new insights into engagement and best practices which can help optimize every precious second of attention.
A Pragmatic Approach to Multi-Touch Attribution
Tim Wilson, Senior Analytics Director
Get practical advice about using the right multi-touch attribution model for your team. This session will provide a pragmatic framework for approaching attribution that enables incremental improvements, and it will outline one tactical approach for moving beyond “last touch attribution.”
ABOUT ALIGHT ANALYTICS
Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.