About | Our Story
Alight Analytics began as a small, two-person consultancy.
We experienced firsthand just how time-consuming and frustrating it can be when marketing data is out of control.
Today, we’re one of America’s fastest-growing companies, working with some of the nation’s biggest brands and most cutting-edge agencies to help them take control of their marketing data, so they can produce richer business insights – faster.
Why We Do What We Do
At heart, we’re marketers just like you. We know how exciting it can be when you don’t have to wrestle with the data anymore. When you have time to ask better questions and make smarter recommendations. When you can clearly show that your latest campaign delivered real and measurable ROI.
When you can finally feel confident about the value of your marketing.
We’ve gotta confess: It’s an amazing feeling. If that’s not your experience now, it can be. Let Alight Analytics help you take the next step with your marketing analytics.
Alight is the team behind ChannelMix, the first data management platform designed for marketers by marketers. Our founders, Michelle Jacobs and Matt Hertig, were marketing analysts who were so frustrated with the manual process of data gathering that they decided to build their own solution.
ChannelMix automatically collects marketing data from essentially any data source you can imagine. Online, offline, social, search, display, OOH – anything. Everything is stored in a scalable data warehouse that users can call their own, fully managed by Alight’s team of data experts.
Some of the nation’s best-loved brands and agencies use ChannelMix to support their marketing analytics and reporting. Clients include Mattel, Maui Jim, GlynnDevins and Tinuiti and more.
Headquartered in downtown Kansas City, Alight Analytics fields a complete team of data scientists, marketing analysts, developers, client strategists and other professionals. By hiring Alight, many clients find they can acquire the services of an entire team of experts for roughly the price of hiring a single employee.
For three years in a row, Alight has earned a spot on the Inc. 5000 list of America’s fastest-growing private businesses. The company also has been recognized as an Inc. Best Workplace and a Kansas City Business Journal Best Place to Work.