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Infinity Marketing Doubles Healthcare Client’s ROI, Wins More Business with Lead Gen Dashboard

Alight Analytics March 30, 2021 Alight Insights

“We have to say, ‘Here is what the ROI is, here’s what the cost is to acquire each new patient from marketing.’”

What Is an API? Imagine You’re Sitting in a Diner …

Joey Sumi March 26, 2021 Alight Insights

The best way to explain how an API works? With food, of course!

What Makes a Good Attribution Model?

Tyler Mitchell March 17, 2021 Alight Insights

It’s the million-dollar data science question: How much data do I need to produce a high-quality marketing attribution model?

marketing attribution

Alight Spotlight: Meet Natalie Irons, Sales Enablement Coordinator

Alight Analytics March 16, 2021 Spotlight

Natalie plays an essential role on our team, connecting marketers with the information they need about Alight’s solutions.

3 Ways Media Attribution Can Make Your Marketing Campaigns Better

Matt Hertig March 9, 2021 Alight Insights

Media attribution can help you optimize your campaigns and spend your advertising budget more effectively.

marketing attribution
Tyler Mitchell, Data Scientist

Alight Spotlight: Meet Tyler Mitchell, Data Scientist

Alight Analytics March 8, 2021 Spotlight

As Alight’s newest data scientist, Tyler Mitchell helps clients unlock advanced insights from their marketing and sales data.

What Is Data Aggregation? A Quick-Start Guide for Marketers

Alight Analytics March 3, 2021 Alight Insights

Data aggregation is one of the foundations of marketing analytics, something that makes more advanced insights and analysis possible.

data aggregation

How to Measure Media Impressions’ Impact on Conversions

Matt Hertig February 25, 2021 Alight Insights

How can you tell if your media impressions are really helping to create more conversions? It’s trickier than you might think.

Facebook shrinks its ad conversion windows.

Facebook Changes Attribution Windows to Adapt to iOS 14 Updates

Alight Analytics February 17, 2021 Alight Insights

Facebook is shrinking the attribution windows it uses to tie clicks and views to conversions produced by ads on its platform.

marketing attribution

The Single Dumbest Thing Agencies Do When It Comes to Analytics

Matt Hertig February 9, 2021 Alight Insights

Rapid reporting is a basic, common service that should automatically be included as part of your larger scope of work.

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Recent Posts

  • Infinity Marketing Doubles Healthcare Client’s ROI, Wins More Business with Lead Gen Dashboard
  • What Is an API? Imagine You’re Sitting in a Diner …
  • What Makes a Good Attribution Model?
  • Alight Spotlight: Meet Natalie Irons, Sales Enablement Coordinator
  • Inc. 5000 Regionals: Alight Analytics Ranks as One of the Midwest’s Fastest-Growing Companies

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