Too many marketers are using the wrong type of dashboard for their particular job.
A silo mentality is when individuals or teams are reluctant to share information and data with others in the same organization.
Wish your lead conversion rate was a little stronger? Optimize your sales and marketing strategy with “between the box” metrics.
A data scientist should be one of the last positions you add to your analytics team.
Technology by itself isn’t going to bring you success with marketing analytics. You also need the right people in the right roles.
Hear us out: You can make your next marketing campaign much more effective if you treat it like a fantasy football team.
View-through or click-through? Goal conversion? Use ALL of them … in the right context.
Apple’s iOS 14 release could make it harder for advertisers to target iPhone users across apps and websites.
To align sales and marketing efforts, marketing teams must have fast, reliable access to NetSuite CRM data.
Think of the curve as a roadmap for increasing your ability to use data to prove marketing’s value and drive critical business outcomes.