Merideth is a problem-solver and advocate for our clients, setting them up for success with Alight’s analytics solutions.
The best advice for buying marketing analytics software? Invest in a solution that can meet today’s needs and tomorrow’s.
At Alight, everything starts with data. As a junior database developer, Daniela Bresler helps marketers connect with this crucial resource.
Marketing mix modeling is one of the most advanced tools for measuring marketing’s impact, but at a high level, it’s easy to understand.
By applying cognitive load theory to your marketing insights, you can make those insights easier for your audience to remember.
Want more valuable insights from your marketing data? You need to understand the difference between exploratory and explanatory analysis.
By putting your results in context, you explain why a number is significant, which can then help your audience make better business decisions.
TV isn’t just TV anymore. Get up to speed on OTT, CTV and linear TV.
Under Apple’s new framework, apps must ask users if they agree to third-party tracking across other apps and websites.
To make your insights more engaging and persuasive, you need to turn your reporting into a data story. Here’s how.