Merideth is a problem-solver and advocate for our clients, setting them up for success with Alight’s analytics solutions.
How ChannelMix Grows With Your Team
The best advice for buying marketing analytics software? Invest in a solution that can meet today’s needs and tomorrow’s.
Alight Spotlight: Meet Daniela Bresler, Junior Database Developer
At Alight, everything starts with data. As a junior database developer, Daniela Bresler helps marketers connect with this crucial resource.
The 5-Minute Guide to Marketing Mix Modeling
Marketing mix modeling is one of the most advanced tools for measuring marketing’s impact, but at a high level, it’s easy to understand.
Why Nobody Remembers Your Presentation
By applying cognitive load theory to your marketing insights, you can make those insights easier for your audience to remember.
The Difference Between Exploratory and Explanatory Analysis
Want more valuable insights from your marketing data? You need to understand the difference between exploratory and explanatory analysis.
Want to Build Better Data Visualizations? Follow This Rule
By putting your results in context, you explain why a number is significant, which can then help your audience make better business decisions.
OTT, CTV and Linear TV, and What They Mean for Marketers
TV isn’t just TV anymore. Get up to speed on OTT, CTV and linear TV.
Apple Enforces New Opt-In Privacy Rules With the Launch of iOS 14.5
Under Apple’s new framework, apps must ask users if they agree to third-party tracking across other apps and websites.
How to Tell a Data Story: A Quick-Start Guide for Marketers
To make your insights more engaging and persuasive, you need to turn your reporting into a data story. Here’s how.