Alight Insights
May 19, 2017

3 Reasons Why Marketing Analytics Isn’t a DIY Operation

So you’ve decided to invest in marketing analytics. You want to build a professional data…
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Alight InsightsPress Releases
May 17, 2017

Tableau, Alight Analytics Show Marketers How to Get Real About Data

Execs from Tableau, Alight to Host Data-Focused Forums in Boston, Chicago Contact: James Hart Email: jhart@alightanalytics.com…
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Alight Insights
May 8, 2017

Google Analytics Unveils New ‘Intelligence’ Feature for On-The-Fly Questions

Wouldn’t it be nice if you could simply ask Google Analytics a question? The same…
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Alight Insights
May 1, 2017

The Difference Between Aggregated and Nonaggregated Calculations in Tableau

Jared Sloan of the Insight Group, a division of Alight Analytics, talks about the difference…
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Alight Insights
April 25, 2017

How to Change Metrics in Tableau with Parameter Selection

Dan Duncan of the Insight Group, a division of Alight Analytics, shows you how to…
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Alight Insights
April 24, 2017

Google Analytics Numbers Not Adding Up? How Simple Filters May Be Doing More Than You Realize.

Google Analytics is a powerful tool for understanding how your digital marketing is performing. But…
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Alight InsightsPress Releases
April 21, 2017

Alight’s Matt Hertig and Michelle Jacobs Named Finalists for EY Entrepreneur Of The Year – Central Midwest

EY announces Matt Hertig and Michelle Jacobs of Alight Analytics as Entrepreneur Of The Year® 2017…
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Alight Insights
April 17, 2017

How to Use Lookup Tables in Google Tag Manager to Send Data to a Different Google Analytics UA

Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you the process for…
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Alight InsightsPress Releases
April 11, 2017

Alight Analytics Launches Insight Group to Halt the Search for Analytics Unicorns

New division will provide expert analytics consulting and training. Alight Analytics launches Insight Group, a…
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