Earlier this year, we decided to do something a little crazy: We decided to teach people how to do our jobs. To do our best, in fact, to turn them into…
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Thanks to our good friends at the IRS, the word “audit” tends to dredge up unpleasant feelings for the average person. But smart marketers know the value of asking an…
FOR IMMEDIATE RELEASE CONTACT James Hart // jhart@alightanalytics.com Alight Analytics is one of the highest-scoring businesses with standout employee engagement. KANSAS CITY, MO (June 1, 2017) – Alight Analytics has been…
So you’ve decided to invest in marketing analytics. You want to build a professional data operation — one that will reveal business opportunities, lift revenues and enhance your ability to…
Execs from Tableau, Alight to Host Data-Focused Forums in Boston, Chicago Contact: James Hart Email: jhart@alightanalytics.com Everybody loves talking about marketing data. But how can agencies and brands move beyond the…
Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you how to set up event tags on your website button using Google Tag Manager. Want more great…
Wouldn’t it be nice if you could simply ask Google Analytics a question? The same way you pose a query to Google Search? Good news: Google has launched a new…
Jared Sloan of the Insight Group, a division of Alight Analytics, talks about the difference between aggregated and nonaggregated calculations in Tableau Desktop. Want more great tips and tutorials? Subscribe…
Dan Duncan of the Insight Group, a division of Alight Analytics, shows you how to change metrics in Tableau using parameter selection. You can save space and give users more…
Google Analytics is a powerful tool for understanding how your digital marketing is performing. But sometimes, when you modify or filter a standard report inside Google Analytics, you may notice…
