Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Media Mix Modeling Techniques: Picking the Right Model for the Job
Discover the tradeoffs of three approaches to media mix modeling.
Finding Your ‘Y’: How to Measure Marketing ROI Without Third-Party Cookies
Third-party cookies are dying. Here’s how marketers will have to demonstrate their campaign ROI going forward.
What Is the Difference Between Server-Side Tracking and Client-Side Tracking?
Server-side tracking could help marketers adapt to new rules on how user data is collected and shared. Here’s how it works.
Alight Spotlight: Meet Michael Gardner, Jr. Database Developer
Michael helps make sure that clients have ready access to accurate data.
How to Choose the Right Marketing Attribution Model
Choosing a marketing attribution model is like getting a new pair of glasses: The right ones can bring your whole world into focus.
Why Attribution Is So Important for Marketers in 2022
If there’s one capability marketers need to invest in this year, it’s marketing attribution.
4 Ways Marketers Can Learn Tableau Faster
Knowing Tableau is an incredibly valuable skill for marketers. Here are four strategies that can make it easier to learn Tableau.
Alight Spotlight: Meet Jenny Miser, Office Manager
Jenny helps make our entire team more successful. Learn more in her Q&A!
Bootstrapping Insight: How Small Teams Can Get Started with Marketing Analytics
There are steps any marketing team can take to improve their ability to understand and harness data for strategic business decisions.