Michael helps marketers measure what really matters. Learn more in his Q&A!
Lauren Lovvorn builds marketing dashboards that help marketers get accurate, timely insights into performance.
The job isn’t done when your campaign wraps up. You still have to report on how everything went.
Before you buy your next analytics platform, ask yourself these key questions.
Vanity metrics are the junk food of marketing data. They’re tasty, but they have zero nutritional value.
Here are three reasons why it’s so hard to build your monthly marketing reports — and how you can overcome these obstacles.
If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy.
Learn how each type of data can help you devise more effective, stronger campaigns.
It’s time to start planning your move to the newest version of Google Analytics.
Creating a complete, unified view of marketing performance is critical.