Jared Sloan, the director of Alight’s Insight Analytics Group, delivered an insightful talk on marketing analytics at the Kansas City Tableau User Group’s September meeting. The Tableau User Group brings…
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The Memphis Grizzlies have selected Alight Analytics to deliver advanced analysis and measurement of the team’s marketing performance. Alight Analytics is a marketing analytics firm that serves some of the…
Martin Retail Group, one of the nation’s largest automotive advertising agencies, is the latest agency to partner with Alight Analytics, the industry leader in marketing analytics. Headquartered in Birmingham, Alabama,…
The nation’s top marketers believe in analytics. But many of them aren’t sure their teams have the right skills to fully leverage their marketing data. According to the latest CMO…
Earlier this year, we decided to do something a little crazy: We decided to teach people how to do our jobs. To do our best, in fact, to turn them into…
Thanks to our good friends at the IRS, the word “audit” tends to dredge up unpleasant feelings for the average person. But smart marketers know the value of asking an…
FOR IMMEDIATE RELEASE CONTACT James Hart // jhart@alightanalytics.com Alight Analytics is one of the highest-scoring businesses with standout employee engagement. KANSAS CITY, MO (June 1, 2017) – Alight Analytics has been…
So you’ve decided to invest in marketing analytics. You want to build a professional data operation — one that will reveal business opportunities, lift revenues and enhance your ability to…
Execs from Tableau, Alight to Host Data-Focused Forums in Boston, Chicago Contact: James Hart Email: jhart@alightanalytics.com Everybody loves talking about marketing data. But how can agencies and brands move beyond the…
Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you how to set up event tags on your website button using Google Tag Manager. Want more great…
