Michael helps marketers measure what really matters. Learn more in his Q&A!
Alight Spotlight: Meet Lauren Lovvorn, Business Intelligence Developer
Lauren Lovvorn builds marketing dashboards that help marketers get accurate, timely insights into performance.
Marketing Reporting 101: Strategy, Best Practices and Examples
The job isn’t done when your campaign wraps up. You still have to report on how everything went.
12 Questions You Should Ask Before Buying Marketing Analytics Software (Checklist)
Before you buy your next analytics platform, ask yourself these key questions.
Analytics 101: What Is a Vanity Metric?
Vanity metrics are the junk food of marketing data. They’re tasty, but they have zero nutritional value.
3 Reasons Why Your Marketing Reports Suck
Here are three reasons why it’s so hard to build your monthly marketing reports — and how you can overcome these obstacles.
How to Create a Measurement Strategy for Marketing Performance
If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy.
The Difference Between First, Second and Third-Party Data
Learn how each type of data can help you devise more effective, stronger campaigns.
Time to Get Ready for Your Google Analytics 4 Migration
It’s time to start planning your move to the newest version of Google Analytics.
How to Measure Multi-Agency Marketing Campaigns
Creating a complete, unified view of marketing performance is critical.