Alight Insights
February 23, 2017

3 Things Your Marketing Analytics Solution MUST Deliver

How do you know if a MarTech vendor’s solution is really going to allow your…
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Alight Insights
February 16, 2017

What New Features Will Marketers Be Able to Leverage in Tableau 10.2?

Tableau is one of the most sophisticated solutions available for creating visualizations for media data.…
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Alight Insights
February 15, 2017

Alight Analytics CEO and Tableau CMO to Team Up for Data-Driven Marketing Event

Looking for ways to leverage your media data for smarter, more effective marketing? If so,…
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Alight Insights
February 2, 2017

What’s a Data Mart? A Quick Guide for Your Marketing Team

If you’re a data-driven marketer, you might already understand the concept of a marketing data…
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Alight Insights
January 26, 2017

Cheat Sheet: Questions Marketers Should Ask Before Investing in a Data Warehouse

A data warehouse is an essential piece of any brand or agency’s marketing analytics operation.…
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Alight Insights
January 19, 2017

What’s a Data Warehouse? A Quick Guide for Your Marketing Team

You don’t have to understand how your marketing analytics solution works to value what it…
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Alight Insights
September 19, 2016

The Five Keys to Winning with Marketing Analytics

Alight's Co-Founder, Matt Hertig, recently had the opportunity to speak at the Kansas City Direct…
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