Too many marketers are using the wrong type of dashboard for their particular job.
Sharing Is Caring: How to Bust the Data Silo Mentality in Marketing
A silo mentality is when individuals or teams are reluctant to share information and data with others in the same organization.
Lead Gen 101: Want Better Lead Quality? Use Between-the-Box KPIs
Wish your lead conversion rate was a little stronger? Optimize your sales and marketing strategy with “between the box” metrics.
Hiring a Data Scientist? Don’t Make This Critical Mistake
A data scientist should be one of the last positions you add to your analytics team.
The 6 People Your Marketing Analytics Team Can’t Live Without
Technology by itself isn’t going to bring you success with marketing analytics. You also need the right people in the right roles.
How Fantasy Football Can Help Your Next Marketing Campaign (No, Really)
Hear us out: You can make your next marketing campaign much more effective if you treat it like a fantasy football team.
The Biggest Mistakes Marketers Make When Measuring Lead Conversions
View-through or click-through? Goal conversion? Use ALL of them … in the right context.
What Apple iOS 14’s Privacy Focus Could Mean for Advertisers
Apple’s iOS 14 release could make it harder for advertisers to target iPhone users across apps and websites.
Why Marketers Desperately Need NetSuite CRM Data (and How to Get It)
To align sales and marketing efforts, marketing teams must have fast, reliable access to NetSuite CRM data.
The Marketing Analytics Maturity Curve™: A Roadmap for Greater Marketing Insights
Think of the curve as a roadmap for increasing your ability to use data to prove marketing’s value and drive critical business outcomes.