As an Integrations Engineer, Michelle helps “build bridges” between clients’ data sources and our ChannelMix marketing intelligence platform.
Need an alternative to the old pie chart? Discover why donut charts can do a similar job without the drawbacks of pie charts.
Make gathering requirements the very first thing you do as part of your dashboard design process.
The new update could have a significant impact on how marketers track and analyze performance.
Tom is one of the team members responsible for making ChannelMix, our marketing intelligence platform, even more powerful and useful.
Want to be a better marketing analyst? Then there’s one skill that will absolutely make or break you: data storytelling.
Want to tackle bigger, more interesting questions with your marketing analytics? Then you need a data engineer.
Before you slam the door on 2020, there’s one last thing you should do. It’s a powerful, but painless exercise for showcasing marketing ROI.
Your analytics team’s MVP may be someone in your C-suite who doesn’t really work with marketing data at all.
Answer your biggest, broadest questions first.