Alight has created a 90-day challenge that anyone can follow to improve their ability to use data for marketing strategy.

There are steps any marketing team can take to improve their ability to understand and harness data for strategic business decisions.

Learn 3 ways you can use marketing analytics to adapt the What, Where and How of your marketing strategy during COVID-19. Read more here!

Things will change. What you do now will put you in a better position to seize the advantage when they do.

Your marketing efforts are bringing new prospects in the door, but can you prove it? Of course you can! It’s just a matter of tracking the correct lead generation KPIs.  Don’t underestimate the power of focusing on the right things. As marketers, we have access …

Because of COVID-19, entire segments of the advertising landscape have evaporated in just a few weeks. Learn how you can adapt your marketing strategy.

Now more than ever, marketers need to make decisions based on data — not fear, not gut feelings, but data. Get 90 days of Marketing Data Analytic Free!

It’s always a good idea to take some time and evaluate all the datasets that you’re currently gathering to ensure each one has a strategic reason for existing.

There are limits to just how much your software can do on its own. Here’s a list of the things that Marketing Analytics Software can and can’t do. Read more.

Which channels are generating ROI? Which ones are lagging? Multi-channel reporting gives you the insight you need to answer those questions. Learn more.