Alight Analytics was proud to host a sold-out meeting of the Kansas City Tableau User Group on May 3. Every quarter, KC TUG brings together the region’s Tableau users for…
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Digital Summit is returning to Kansas City — our hometown! — on May 16-17, and we couldn’t be more excited. We’re big believers in the show’s value to marketers. The…
Strategic America, one of the nation’s top marketing agencies, is partnering with Alight Analytics, the industry leader in marketing analytics, to provide more data-driven tools to clients in order to…
Mark Zuckerberg isn’t the only person having a challenging month. Because of the Cambridge Analytica controversy, Facebook and Instagram have implemented significant changes in how they allow third parties to…
Struggling to find the best possible technology for your company? Worried about wasting valuable time and money on the wrong solution? Then you should read this column from Michelle Jacobs,…
You’re dying to get into marketing analytics, as everyone says data is the next big thing, right? But, being as it’s such a new industry, you don’t know what you…
Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that…
Recently, researchers asked the nation’s top marketers what they think will drive organic growth at their companies. The No. 1 response was hiring the right talent — a solid answer,…
Contact: James Hart jhart@alightanalytics.com 816-359-3305 Alight Analytics, the industry leader in marketing analytics, is proud to welcome its newest client: Infinity Marketing, an award-winning full-service agency based in Greenville, South…
The Kansas City Business Journal interviews Alight’s Matt Hertig and Michelle Jacobs. We’re excited to introduce a powerful new product we’ve been building over the last several months: Alight Analytics’…
