Things will change. What you do now will put you in a better position to seize the advantage when they do.

Your marketing efforts are bringing new prospects in the door, but can you prove it? Of course you can! It’s just a matter of tracking the correct lead generation KPIs.  Don’t underestimate the power of focusing on the right things. As marketers, we have access …

Because of COVID-19, entire segments of the advertising landscape have evaporated in just a few weeks. Learn how you can adapt your marketing strategy.

Now more than ever, marketers need to make decisions based on data — not fear, not gut feelings, but data. Get 90 days of Marketing Data Analytic Free!

It’s always a good idea to take some time and evaluate all the datasets that you’re currently gathering to ensure each one has a strategic reason for existing.

There are limits to just how much your software can do on its own. Here’s a list of the things that Marketing Analytics Software can and can’t do. Read more.

Which channels are generating ROI? Which ones are lagging? Multi-channel reporting gives you the insight you need to answer those questions. Learn more.

According to the latest CMO Survey, social media spending is 13% of marketing budgets, but it’s viewed as making only moderate contributions to performance.

If your agency doesn’t take marketing analytics seriously, you shouldn’t take them seriously. In fact, you need to fire them, ASAP. Learn the reasons why!

Here are a few Multi-Channel Campaign best practices that make it even easier to consistently name marketing campaigns across different data sources.