“We have to say, ‘Here is what the ROI is, here’s what the cost is to acquire each new patient from marketing.’”
The best way to explain how an API works? With food, of course!
It’s the million-dollar data science question: How much data do I need to produce a high-quality marketing attribution model?
Natalie plays an essential role on our team, connecting marketers with the information they need about Alight’s solutions.
Media attribution can help you optimize your campaigns and spend your advertising budget more effectively.
As Alight’s newest data scientist, Tyler Mitchell helps clients unlock advanced insights from their marketing and sales data.
Data aggregation is one of the foundations of marketing analytics, something that makes more advanced insights and analysis possible.
How can you tell if your media impressions are really helping to create more conversions? It’s trickier than you might think.
Facebook is shrinking the attribution windows it uses to tie clicks and views to conversions produced by ads on its platform.
Rapid reporting is a basic, common service that should automatically be included as part of your larger scope of work.