“We have to say, ‘Here is what the ROI is, here’s what the cost is to acquire each new patient from marketing.’”
What Is an API? Imagine You’re Sitting in a Diner …
The best way to explain how an API works? With food, of course!
What Makes a Good Attribution Model?
It’s the million-dollar data science question: How much data do I need to produce a high-quality marketing attribution model?
Alight Spotlight: Meet Natalie Irons, Sales Enablement Coordinator
Natalie plays an essential role on our team, connecting marketers with the information they need about Alight’s solutions.
3 Ways Media Attribution Can Make Your Marketing Campaigns Better
Media attribution can help you optimize your campaigns and spend your advertising budget more effectively.
Alight Spotlight: Meet Tyler Mitchell, Data Scientist
As Alight’s newest data scientist, Tyler Mitchell helps clients unlock advanced insights from their marketing and sales data.
What Is Data Aggregation? A Quick-Start Guide for Marketers
Data aggregation is one of the foundations of marketing analytics, something that makes more advanced insights and analysis possible.
How to Measure Media Impressions’ Impact on Conversions
How can you tell if your media impressions are really helping to create more conversions? It’s trickier than you might think.
Facebook Changes Attribution Windows to Adapt to iOS 14 Updates
Facebook is shrinking the attribution windows it uses to tie clicks and views to conversions produced by ads on its platform.
The Single Dumbest Thing Agencies Do When It Comes to Analytics
Rapid reporting is a basic, common service that should automatically be included as part of your larger scope of work.