As an Integrations Engineer, Michelle helps “build bridges” between clients’ data sources and our ChannelMix marketing intelligence platform.
Sick of Pie Charts? Donut Charts Could Be a Tasty Alternative
Need an alternative to the old pie chart? Discover why donut charts can do a similar job without the drawbacks of pie charts.
Build Marketing Dashboards Faster — Ask These 3 Questions First
Make gathering requirements the very first thing you do as part of your dashboard design process.
What Marketers Need to Know About Google Analytics 4
The new update could have a significant impact on how marketers track and analyze performance.
Alight Spotlight: Meet Tom Mehra, Platform Engineer
Tom is one of the team members responsible for making ChannelMix, our marketing intelligence platform, even more powerful and useful.
The No. 1 Must-Have Skill for Marketing Analysts
Want to be a better marketing analyst? Then there’s one skill that will absolutely make or break you: data storytelling.
Why Your Marketing Analytics Team Needs a Data Engineer
Want to tackle bigger, more interesting questions with your marketing analytics? Then you need a data engineer.
Your One-Page Secret Weapon for End-of-Year Marketing Reporting
Before you slam the door on 2020, there’s one last thing you should do. It’s a powerful, but painless exercise for showcasing marketing ROI.
Why Your C-Suite Needs to Care About Marketing Analytics
Your analytics team’s MVP may be someone in your C-suite who doesn’t really work with marketing data at all.
Want to Optimize Marketing Spend? Start With the Big Picture
Answer your biggest, broadest questions first.