Alight Analytics CEO Matt Hertig, a national thought leader in marketing analytics, will share his insights with the Social Media Club of L.A. on Oct. 17.
Matt’s informative, engaging talk — “What Is the Value of Social Media?” — will take listeners beyond simple likes and retweets, showing them how to uncover powerful insights inside their social data.
- Where social media fits in the customer decision journey
- Why constructing a marketing analytics funnel is critical
- How to deliver meaningful analytics for the social media channel
“Social media connects us with audiences in a way that hasn’t been seen before, and a lot of marketers are still figuring out how social translates to actual business results,” Hertig said. “The good news is social really can have an impact — if you approach it strategically.”
As the co-founder of Alight, Matt has been a leader in marketing analytics for more than a decade. Alight delivers powerful, actionable marketing analytics to some of the world’s most successful brands and agencies. The company has won praise for ChannelMix, its data aggregation solution designed especially for marketers.
The Social Media Club L.A. event will run from 6:30 to 9 p.m. at General Assembly Santa Monica, 1520 Second St. in Santa Monica, California. Tickets can be purchased at this website.