Wouldn’t it be nice if you could simply ask Google Analytics a question? The same way you pose a query to Google Search?
Good news: Google has launched a new tool inside Analytics that lets you do just that. You can find this new “Intelligence” feature in GA’s app and its desktop version.
If you go into a GA report, you’ll see a button in the top right corner that says “Intelligence.” (One caveat: The feature is in beta, so not all users may have access to it yet.)
For example, we asked “What was the trend of sessions month over month?” and Google Analytics displayed the chart below.