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Does Your Website Need a Google Analytics Audit?

Alight Analytics June 21, 2017 Google Analytics Support

Here at Alight, we regularly perform audits of an agency or brand’s Google Analytics implementation or even their entire marketing funnel.

Google Analytics

Google Analytics Unveils New ‘Intelligence’ Feature for On-The-Fly Questions

Jared Sloan May 8, 2017 Google Analytics Support, Trending

Wouldn’t it be nice if you could simply ask Google Analytics a question? The same way you pose a query to Google Search? Good news: Google has launched a new tool inside Analytics that lets you do just that. You can find this new “Intelligence” …

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Google Analytics

Google Analytics Numbers Not Adding Up? How Simple Filters May Be Doing More Than You Realize.

Alight Analytics April 24, 2017 Alight Insights, Google Analytics Support

Google Analytics is a powerful tool for understanding how your digital marketing is performing. But sometimes, when you modify or filter a standard report inside Google Analytics, you may notice that the numbers no longer add up. That’s one question we get sometimes from our …

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Google Analytics

How to Use Lookup Tables in Google Tag Manager to Send Data to a Different Google Analytics UA

James Hart April 17, 2017 Alight Insights, Google Analytics Support

Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you the process for using lookup tables to differentiate Google Analytics UAs in Google Tag Manager. Want more great tips and tutorials? Subscribe to our YouTube channel!

Google AnalyticsGoogle Tag Manager

How to Use CSS Selectors to make Dynamic Tagging Easier in Google Tag Manager

James Hart July 22, 2016 Alight Insights, Google Analytics Support

In this brief tutorial video, Alight Analytics Client Solution Specialist Ryan Ptomey explains how to use CSS selectors to speed up tagging in Google Tag Manager.

Google AnalyticsGoogle Tag Manager

Solving the Google Analytics Sampling Problem – Without GA Premium

Alight Analytics February 26, 2016 Alight Insights, Google Analytics Support

If you’ve got a lot of site traffic then you’ve more than likely experienced sampling in your Google Analytics reports. Typical solutions to solve this issue include Google Analytics Premium, filtered views, or changing data ranges. Premium can be the right solution, but only if …

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Google Analytics

Integrating External Data into Google Analytics: Good Idea or Bad Idea?

Matt Hertig August 24, 2015 Alight Insights, Google Analytics Support

Let’s assume for a minute that you are using Google Analytics on your website. And let’s also assume that you are doing paid advertising in other marketing channels such as Facebook, Bing and/or LinkedIn and you would like to know the ROI for these marketing …

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Google Analytics

Top 5 Tips for Successful Google Analytics Implementation

James Hart June 19, 2015 Alight Insights, Google Analytics Support

We’re a Google Analytics shop here at Alight Analytics. We’ve implemented Google Analytics on hundreds of sites. We’ve been a Google Analytics Certified Partner and Premium Reseller for a number of years. And just recently—not to toot our own horn—we’ve also become a Google Analytics …

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Google Analytics

Bot Traffic: Filter Out the Bots Google Analytics Misses

James Hart May 22, 2015 Alight Insights, Google Analytics Support

Whether you’re a passive or power Google Analytics user, you’ve more than likely run across bots hitting your site. At best, these irksome scripts are harmlessly sending traffic to your webpage, skewing your data. At worst, they’re maliciously installing viruses and worms that affect those …

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Google Analytics

How to Enable Demographic Reports and Advertiser Features, and Exclude Domain Referrals in Google Analytics

James Hart February 20, 2015 Alight Insights, Google Analytics Support Leave a Comment

Transcript: This is Rick Reinard. I’m the manager of web analytics for Alight Analytics, and I’m going to show you two new features Google Analytics has added to the admin. These features are interesting because in the past you used to have to put custom …

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Google Analytics
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