Matt Hertig, Alight Analytics co-founder, recently spoke with TAAN President, Peter Gerritsen, about the data and analytics challenges facing the vast majority of marketing agencies today. In this short clip, Matt details how agencies are currently spending most of their time gathering data from source systems when performing analysis for their clients. This unrepeatable, unscalable process he calls the Data Death March.
Matt uses a live case study to demonstrate how ChannelMix, Alight’s data platform built just for marketers, works to help marketers recover that time. See how agency clients have been taking advantage of this disruptive data measurement platform to cut costs and increase ROI.