Today, the proliferation of the Web has transformed the once small data pond into a giant sea of data. The Web is a data producing machine and this vastness of data combined with the complex marketing ecosystem that marketers face today results in huge volumes of disparate reports. This raging sea of data has left marketers and marketing agencies feeling ship-wrecked in their ability to demonstrate value and results to key stakeholders.
The reason for this is pretty simple when you think about it. Marketers and marketing agencies are still using the same basic fishing tools from the pond like Excel and PowerPoint to try and catch key marketing intelligence. This lack of sophistication creates a very expensive fishing expedition involving manually piecing together data from a myriad of reports which is very expensive and simply doesn’t allow marketers to understand the real value of their marketing efforts leaving them feeling ship-wrecked.
Our decision dashboards provide marketers and agencies a customized, sophisticated and easy to understand reporting giving them the ability to “focus” on what tactics are working, where customers and prospects are coming from, and what marketing investment is yielding the greatest ROI.