Tackling the Marketing Measurement Challenge: Option 3 – Do-It-Yourself Data Aggregation Tools

Matt Hertig Alight Insights, Analytics for Marketers, Marketing Data Management, Marketing Measurement

For anyone that has been in the marketing industry for a while, you’ve no doubt noticed the explosion in the marketing technology landscape. It seems there are ever-increasing numbers of social media, content marketing, influence marketing, SEO, and performance and analytics platforms cropping up at …