Alight Analytics Releases Revolutionary Analysis Platform, ChannelMix Self-Service

James Hart Marketing Data Management, Press Releases Leave a Comment

KANSAS CITY, MO—Alight Analytics, an industry leading marketing analytics firm, today announced the release of the revolutionary marketing analysis solution, ChannelMix Self-Service, designed to aggregate marketing performance data in a cloud hosted data warehouse and allow users to build their own custom reports on the …

Alight Analytics launches new marketing channel attribution platform, ChannelMix

Matt Hertig Marketing Data Management, Press Releases Leave a Comment

KANSAS CITY, MO – Alight Analytics announced today the launch of its new marketing channel attribution platform, ChannelMix, built to simplify marketing analytics.   ChannelMix delivers a single source of truth from which all team members and agencies build upon to enhance and optimize marketing …