Adobe (Omniture) SiteCatalyst vs. Google Analytics – Round 1: Unexpected Cost Savings

Michelle Jacobs Alight Insights, Google Analytics Support Leave a Comment

From our experience with Fortune 500 companies, Omniture SiteCatalyst (now Adobe SiteCatalyst) has always been king. In many regards, the king has been dethroned. SiteCatalyst, along with the entire Adobe Online Marketing Suite, has capabilities that Google Analytics does not provide. However, those capabilities (which …

Alight Analytics launches new marketing channel attribution platform, ChannelMix

Matt Hertig Marketing Data Management, Press Releases Leave a Comment

KANSAS CITY, MO – Alight Analytics announced today the launch of its new marketing channel attribution platform, ChannelMix, built to simplify marketing analytics.   ChannelMix delivers a single source of truth from which all team members and agencies build upon to enhance and optimize marketing …