Marketing analytics software has revolutionized marketers’ insight into performance. But there are still things that software alone can’t do.
Marketing analytics is the practice of using data to measure, optimize and forecast marketing performance.
As a client experience manager, Emily Blackwell plays an essential role on our team.
Basic ETL “data connectors” are less expensive and are easy to set up. And they’re almost always the wrong solution for marketers.
Josh’s mission is client outreach — getting to know potential customers and helping them connect with the perfect analytics solution.
Google won’t end support for third-party cookies in its Chrome browser next year after all. But this is just a temporary stay of execution.
Cole helps our clients connect with the resources they need to produce actionable insights and reporting. Learn more about him in his Q&A!
The build-versus-buy debate overlooks an important point: Software alone isn’t enough for most marketers.
Merideth is a problem-solver and advocate for our clients, setting them up for success with Alight’s analytics solutions.
The best advice for buying marketing analytics software? Invest in a solution that can meet today’s needs and tomorrow’s.