Meet Alex Fetterman, Marketing Data Specialist at Alight Analytics

Alight Spotlight: Meet Alex Fetterman, Marketing Data Specialist

Alight Analytics Spotlight

Alex Fetterman has just joined Alight Analytics as our new Marketing Data Specialist, and we’re thrilled to have her on the team. Alex plays a key role in making sure clients have access to their most important data, whenever they need it.

Learn more about Alex in her Q&A!  

Alex Fetterman is the new Marketing Data Specialist at Alight Analytics.

Alex Fetterman


Marketing Data Specialist

But what do you actually do at Alight?

I work with a bunch of super-smart people to help drive marketing data architecture solutions forward for clients.

You love your job because …

The future of analytics is very exciting — I’m thrilled to be on the train and learning every day. I also like to problem-solve, which is a big part of what I’ll be doing.

What did you do before you came to Alight?  

I worked in education for six years: three years teaching seventh-grade math at a charter school on Kansas City’s Westside, followed by three years teaching high school math at an American school in Mexico City. I ate a lot of tacos. And yes, they deserve all the hype. I was also a baker in a previous life.

Marketers are your favorite people because …

They play at the intersection of data, psychology and strategy. That’s a pretty fascinating intersection. I think they’re innately curious, too.

What do you do when you aren’t at work?

I play music, plan trips, cook for friends, learn stuff and goof off with my dogs, Peggy and Julio. I want to write a book on the history of calculus for teachers to read aloud in high school math classrooms, but that goal is a speck on the horizon.

People are surprised to hear that …

I’m a (relatively) accomplished equestrian and have never seen “The Godfather.” I just realized that there’s a macabre connection there … something about horse heads and pillows?

What’s the one piece of technology you can’t live without?

My phone. I try not to have my nose in it all the time because that’s obnoxious and bad for me, but it’s an incredible tool.

You just won $10,000 but you have to spend it today. What are you buying?

Oof, hard one. Well, I had a rip-roarin’ good time riding horses in Iceland in 2017. I’d book a trip to go back.

You’re going to be left on a deserted island, and you have a choice: bring your worst enemy or nobody. Which would you choose, and why?

My worst enemy, 100 percent. Repairing the relationship could be a challenging and ultimately rewarding process. If that’s not feasible, #hungergames.

You’ve got the ability to ask your pet three questions. What do you want to know?
  1. If I buy you BarkBox, will you stop rolling in dead things?
  2. Are you happy?
  3. Do you get bored of eating the same thing every day?