Nick Freeman, User Experience Designer at Alight Analytics

Alight Spotlight: Meet Nick Freeman, User Experience Designer

James Hart Spotlight

We’re always looking to make ChannelMix, our marketing data management platform, more powerful and easier to use. That’s why we’re so proud to welcome UX designer Nick Freeman to Alight Analytics. Learn more about Nick in this Q&A!

Nick Freeman, User Experience Designer at Alight Analytics


Nick Freeman


User Experience Designer

But what do you actually DO at Alight?

I’m focused on helping improve both the user experience and the usability of the Alight digital product ecosystem. I view my role as a bridge between the various departments within Alight, and the users themselves.

You love your job because …

It allows me to flex both my creative and analytical muscles. I enjoy solving complex problems with creative design.

What did you do before you came to Alight?

I’ve been freelance since 2009, mostly focused on digital marketing and web design.

Marketers are your favorite people because …

You showed me all the things I didn’t know I needed.

What do you do when you aren’t at work?

I play in a punk band, and I enjoy traveling, exploring and photographing abandoned places.

People are always surprised to learn that you …

People are surprised to learn that I play drums in a punk band.

Your go-to karaoke song is …

What is … karaoke?

Your walk-up song is …

“Death or Glory” by The Clash

The worst piece of advice you ever received was …

“You should go to business school.”

Who plays you in your biopic?

I would have liked to see a young Burt Reynolds (RIP).

The zombie apocalypse has arrived. What’s your game plan?

I’m thinking the safest bet would be to steal a yacht. I don’t feel like zombies are going to manage their resources very effectively, so I’ll just load up the dogs, hit the high seas pirate-style, and the whole thing will blow over.