It’s a lot easier to make smart decisions about marketing if you’re working with complete, accurate data. That’s why Alight is proud to have Michael Castro on our tracking team. As an analytics developer, he helps our clients measure what really matters.
Learn more about Michael in his Q&A!
So what do you DO at Alight?
I’m an Analytics Developer for Alight’s tracking team. I help design and implement strategies for measuring activity on our clients’ web properties, so they can collect all the data they need to assess and optimize their marketing strategy.
What did you do before you came to Alight?
Project management, web analytics, iOS development. Prior to 2015, I was a professional chef.
What do you like to do when you aren’t at work?
I’m fascinated by decentralized technologies like cryptocurrencies, non-fungible tokens and decentralized autonomous organizations.
What’s your favorite snack?
What’s your favorite movie? (And why is it your favorite?)
“Zardoz” — post-Bond Sean Connery in an independent sci-fi film.
You’ve just been named Emperor of the World. What’s your first decree, Excellency?
Decentralize the empire and abolish emperors.