Which analytics platform is better for marketing teams who need to create data-rich dashboards and actionable insights?
How to Build a Team That Builds Great Marketing Dashboards
Need help building Marketing Dashboards? Alight Analytics offers quick-start dashboards that are ready to use with Tableau, Google Data Studio and Power BI.
4 Ways Marketers Can Learn Tableau Faster
Knowing Tableau is an incredibly valuable skill for marketers. Here are four strategies that can make it easier to learn Tableau.
Who’s Going to Win the Chiefs-Ravens Game? Check Out Alight’s Tableau-Powered Analysis
The Kansas City Chiefs play the Baltimore Ravens on Dec. 9, and the team at Alight Analytics has a few data-driven insights into how the game might go. Ryan Abernathy and Ryan Chin, two of Alight’s reporting solutions analysts, used Tableau to build a visualization that …
Your Quick and Dirty Guide to Better Marketing Dashboards
Here’s the funny thing about marketing dashboards. Nothing’s better at simplifying and clarifying marketing data than a dashboard. A well-designed dashboard brings your most important data together in an updated visualization, giving your team the ability to quickly assess marketing performance and spot previously unseen …
The Difference Between Aggregated and Nonaggregated Calculations in Tableau
Jared Sloan of the Insight Group, a division of Alight Analytics, talks about the difference between aggregated and nonaggregated calculations in Tableau Desktop. Want more great tips and tutorials? Subscribe to our YouTube channel!
How to Change Metrics in Tableau with Parameter Selection
Dan Duncan of the Insight Group, a division of Alight Analytics, shows you how to change metrics in Tableau using parameter selection. You can save space and give users more options and interactivity within reports and visualizations. Want more great tips and tutorials? Subscribe to …
How to Set Up Custom Color Palettes in Tableau
Dan Duncan of the Insight Group, a division of Alight Analytics, shows you how to create your own color palettes for Tableau. Want more great tips and tutorials? Subscribe to our YouTube channel!
How to Connect to Tableau With ChannelMix
Jared Sloan of the Insight Group, a division of Alight Analytics, takes viewers through the process of connecting to Tableau with ChannelMix. Want more great tips and tutorials? Subscribe to our YouTube channel!
Creating Custom Geo and Map Charts in Tableau
In this video, Dan Duncan walks viewers through the process of creating unique and custom geo and map charts using a real-life example of restaurant data.
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