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Tableau vs. Power BI: Which Dashboard Tool Is Better for Marketing Teams?

Alight Analytics July 5, 2020 Alight Insights, Tableau Best Practices

Which analytics platform is better for marketing teams who need to create data-rich dashboards and actionable insights?

How to Build a Team That Builds Great Marketing Dashboards

Ryan Chin February 24, 2020 Alight Insights, Tableau Best Practices

Need help building Marketing Dashboards? Alight Analytics offers quick-start dashboards that are ready to use with Tableau, Google Data Studio and Power BI.

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4 Ways Marketers Can Learn Tableau Faster

Alight Analytics October 24, 2019 Alight Insights, Tableau Best Practices

Knowing Tableau is an incredibly valuable skill for marketers. Here are four strategies that can make it easier to learn Tableau.

Chiefs-Ravens Tableau dashboard

Who’s Going to Win the Chiefs-Ravens Game? Check Out Alight’s Tableau-Powered Analysis

James Hart December 4, 2018 Tableau Best Practices

The Kansas City Chiefs play the Baltimore Ravens on Dec. 9, and the team at Alight Analytics has a few data-driven insights into how the game might go. Ryan Abernathy and Ryan Chin, two of Alight’s reporting solutions analysts, used Tableau to build a visualization that …

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Your Quick and Dirty Guide to Better Marketing Dashboards

Jared Sloan December 21, 2017 Tableau Best Practices

Here’s the funny thing about marketing dashboards. Nothing’s better at simplifying and clarifying marketing data than a dashboard. A well-designed dashboard brings your most important data together in an updated visualization, giving your team the ability to quickly assess marketing performance and spot previously unseen …

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Dashboardsdata visualization

The Difference Between Aggregated and Nonaggregated Calculations in Tableau

James Hart May 1, 2017 Tableau Best Practices

Jared Sloan of the Insight Group, a division of Alight Analytics, talks about the difference between aggregated and nonaggregated calculations in Tableau Desktop. Want more great tips and tutorials? Subscribe to our YouTube channel!

tableau

How to Set Up Custom Color Palettes in Tableau

James Hart April 10, 2017 Alight Insights, Tableau Best Practices

Dan Duncan of the Insight Group, a division of Alight Analytics, shows you how to create your own color palettes for Tableau. Want more great tips and tutorials? Subscribe to our YouTube channel!

Dashboardsdata visualizationtableau

How to Connect to Tableau With ChannelMix

James Hart April 5, 2017 Alight Insights, Tableau Best Practices

Jared Sloan of the Insight Group, a division of Alight Analytics, takes viewers through the process of connecting to Tableau with ChannelMix. Want more great tips and tutorials? Subscribe to our YouTube channel!

ChannelMixtableau

Creating Custom Geo and Map Charts in Tableau

Alight Analytics June 3, 2016 Alight Insights, Tableau Best Practices

In this video, Dan Duncan walks viewers through the process of creating unique and custom geo and map charts using a real-life example of restaurant data.

tableau

How to Use Filters to Drill Down on Tableau Dashboard Data

James Hart March 4, 2016 Alight Insights, Tableau Best Practices

In this video, Sean McLerran, one of Alight’s Tableau experts, demonstrates how to use this powerful Business Intelligence tool to properly filter Tableau dashboard data. Want to learn more helpful hints and tricks to enhance up your Tableau reporting? Contact us today!

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