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Marketing Analytics: What Facebook and Instagram’s New Rules Mean for Your Team

Matt Hertig April 13, 2018 Trending

Mark Zuckerberg isn’t the only person having a challenging month. Because of the Cambridge Analytica controversy, Facebook and Instagram have implemented significant changes in how they allow third parties to access data on their platforms. The end goal is noble — stronger privacy protections for …

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ORGANIC GROWTH FOR MARKETING ANALYTICS

Hey, Survey Respondents, We Respectfully Have a Bone to Pick With You

James Hart March 14, 2018 Trending

Recently, researchers asked the nation’s top marketers what they think will drive organic growth at their companies. The No. 1 response was hiring the right talent — a solid answer, given by 35.3 percent of respondents. It was followed by: — having the right operating …

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U.S. Marketers Worry About Their Team's Analytics Skills

U.S. Marketers Worry About Their Team’s Marketing Analytics Skills

James Hart September 11, 2017 Career in Analytics, Trending

The nation’s top marketers believe in analytics. But many of them aren’t sure their teams have the right skills to fully leverage their marketing data. According to the latest CMO Survey — released in August by the American Marketing Association, Deloitte and Duke University’s Fuqua …

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Google Analytics Unveils New ‘Intelligence’ Feature for On-The-Fly Questions

Jared Sloan May 8, 2017 Google Analytics Support, Trending

Wouldn’t it be nice if you could simply ask Google Analytics a question? The same way you pose a query to Google Search? Good news: Google has launched a new tool inside Analytics that lets you do just that. You can find this new “Intelligence” …

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Survey: Marketers Love Data … But Aren’t Using It

James Hart March 2, 2017 Alight Insights, Trending

A new survey of marketing executives has just revealed a huge disconnect when it comes to their analytics operations. According to the latest CMO Survey from the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business: Marketers plan to spend a LOT more on …

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With Brands Turning to Analytics, What Does This Mean for Agencies?

James Hart February 12, 2016 Alight Insights, Analytics for Marketers, Trending

As we’ve detailed numerous times on our Alight Insights blog, there has been a massive increase in the volume of available and analyzable marketing data. Much of this has resulted from the proliferation of cloud-based platforms, which have made data not only more accessible but …

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Top Five Red Flags When Evaluating an Agency

Michelle Jacobs February 13, 2014 Alight Insights, Trending Leave a Comment

Keith Kochberg, CEO of iMarketing LTD, wrote about ensuring marketing agencies are delivering what they promise, titled Top Five Ways to Tell Your Online Agency is Faking It. To highlight, the top five red flags are: Is your agency regularly testing different opportunities? Do you …

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