Why Data Is More Important Than Ever

Matt Hertig Alight Insights

Hey, it’s Matt. I’m the CEO and co-founder of Alight Analytics.

This is a unique time, not just for marketing teams, but for the entire world. We’re all looking for ways we can help our communities weather this season and emerge stronger on the other side. And for Alight, that means helping our fellow marketers. 

So, starting today, we’ll be offering 90 days of analytics free to new clients who join us before the end of May. 

We’re doing this because, now more than ever, we all need to make decisions based on data — not fear, not gut feelings, but data that clearly shows how marketing activity is influencing trends in sales, leads and conversions. That way, when you need to adjust your marketing strategy or sales targets, you can confidently choose the best path forward.

Alight’s analytics solutions can help you do that. Each solution automates data and reporting workflows for turnkey insights to the KPIs that matter most — from search and social platforms, CRMs, Google Analytics, direct mail, email, product and ordering databases, broadcast, display and more. 

Best of all, you don’t have to have a data science degree to use them. Our team of experts configures, maintains and customizes your solution for you.

The best way to get started is to set up a consultation with our team. They’ll help you identify which of our solutions is best for you, and they’ll get you up and running as swiftly as possible, so you can obtain the actionable insights you need as soon as possible.  

In a time when everything feels unsettled, data can be a guiding light, not only for uncovering problems, but also highlighting your strengths and the opportunities that are within reach. Data can bring your sales and marketing efforts into alignment, so you can quickly identify inefficient marketing channels, low-performing leads or gaps in your funnel, and double-down on the tactics that are actually producing results. 

Thirteen years ago, Michelle Jacobs and I launched Alight Analytics just as the 2008 economic crisis was beginning. It was a daunting time for marketing teams who struggled to justify their budgets to bosses and clients. 

Our clients came through the Great Recession stronger because of their investment in analytics. It allowed them to demonstrate how their marketing activities were generating new leads and sales, and it enabled them to continuously optimize their strategies for increasingly greater ROI. 

We’ve always started from the premise that your work has value. Not in some airy, theoretical way, but in a direct and measurable contribution to the bottom line. As you navigate the coming weeks and months, we’d be honored to assist you in any way we can. Let us know how we can help.

Take the Next Step

Schedule a consultation with Alight Analytics today.