For the fourth consecutive year, the Inc. 5000 has recognized Alight Analytics as one of America’s fastest-growing private companies.
Jessica Williams is Alight Analytics’ newest Client Strategist — one of the single most important roles in our company! Learn more about Jessica in her Q&A!
Alight Analytics is proud to announce that Lisa Collins is our newest Client Solutions Manager — a well-deserved promotion and a huge boost to our team.
Marketers from the NBA, Cox Automotive, Commerce Bank and other leading organizations will share their expertise at the Marketing Analytics Strategy Summit.
Alight is proud to welcome Joey Sumi to the team as our new Integrations Engineer. Joey helps build and maintain ChannelMix’s ever-growing library of data connections. Learn more about him in his Q&A!
A data silo is a collection of data that is kept separate and self-contained, making it difficult for others to access. And that’s contrary to the whole idea of customer journey analytics.
Discover how one of the Midwest’s most successful marketing agencies has taken its client reporting and insights to new levels.
A marketing analyst collects data, determines how it reflects performance and translates those findings into reports that nontechnical audiences can act on.
Alight Analytics is excited to welcome Nick Carleton as our new Data Solutions Intern. He’s a key part of the team that delivers clean, correct marketing data to our clients. Learn more about Nick in his Q&A!
Want to optimize your ecommerce customer acquisition? Here’s a quick guide to last click attribution and more effective attribution models.