We figured out a way to produce marketing analytics in less time and with less frustration, and so can you. Here’s the first step.
We’re excited to welcome Phillip Olsen to Alight Analytics! He’s a critical part of our Platform team. Learn more about Phillip in his Q&A.
Gartner predicts 60 percent of CMOs will cut their analytics departments in half by 2023.
The Kansas City Chiefs play the Baltimore Ravens on Dec. 9, and the team at Alight Analytics has a few data-driven insights into how the game might go. Ryan Abernathy and Ryan Chin, two of Alight’s reporting solutions analysts, used Tableau to build a visualization that illustrates how the Chiefs and the Ravens have performed so… Read More »
The Penny Hoarder, one of the largest personal finance websites in the country, has selected Alight Analytics as its partner for media and marketing data aggregation. The Penny Hoarder is now using ChannelMix, Alight’s data management platform, to automatically collect and organize its marketing and media data into analysis-ready datasets. ChannelMix users can save hundreds… Read More »
Nicole Laegeler, Alight’s new administrative assistant, plays an essential role on our team — we couldn’t function without her! Plus, she’s one of the nicest people you’ll ever meet. Learn more about Nicole in the Q&A! Name: Nicole Laegeler Title: Administrative Assistant But what do you actually DO at Alight? Long story short, I make… Read More »
Blake Hodges has just joined the Alight Analytics team as a client strategist, and we’re thrilled to have him. Blake is in a great position to help our clients because he used to be an Alight client. Learn more in the Q&A! Name: Blake Hodges Title: Client Strategist But what do you actually DO at… Read More »
We’re always looking to make ChannelMix, our marketing data management platform, more powerful and easier to use. That’s why we’re so proud to welcome UX designer Nick Freeman to Alight Analytics. Learn more about Nick in this Q&A! Name: Nick Freeman Title: User Experience Designer But what do you actually DO at Alight? I’m focused… Read More »
Angie Bledsoe has just joined Alight Analytics as the new head of our Client Solutions and Insight teams, and we couldn’t be more excited to have her on board! Learn a little more about Angie in the Q&A below. Name: Angie Bledsoe Title: Director of Client Solutions and Insight But what do you actually do… Read More »
Tableau Conference — one of the nation’s best and biggest events for marketing analytics — will showcase the success stories of two Alight Analytics clients when it hits New Orleans on Oct. 22-25. If you’re a marketing analyst looking for inspiration, Tableau Conference is always a must-see. Dozens of speakers present the stories behind their… Read More »