The best marketing dashboards help you answer the big questions about your marketing performance and, ultimately, your business.
A marketing dashboard is a report that presents data on key performance indicators (KPIs) through a series of visualizations — bar graphs, pie charts, scatter plots, etc. That way, nontechnical users like your CMO or clients can easily understand what the data is saying and use it to make decisions. What kind of data? Essentially… Read More »
There are only five types of marketing analytics platforms and software. Once you know which type you need, you’ll find the buying process is much simpler.
Dan Duncan is taking on an exciting new role on Alight Analytics’ new Business Intelligence and Data Science (BIDS) team.
Alight’s data experts will assist marketers with cross-channel attribution, modeling, machine learning and other advanced analytics strategies.
These are some of the most important questions you can ask a sales professional trying to sell you marketing analytics software.
Here at Alight, we live and breathe marketing data. That’s why it’s so important to have experts like Bryan Snyder on our team. Learn more about him in the Q&A! Name: Bryan Snyder Title: Data Strategist But what do you actually do at Alight? I help marketers connect to performance data and make sure it’s… Read More »
Just getting started in marketing analytics? For many teams, the first step involves reporting automation.
MarTech Series, an information source for the marketing industry, is sharing the news about the latest innovation from Alight Analytics: ChannelMix Keys, a powerful resource for cross-channel marketing attribution. With ChannelMix Keys, marketers generate a single multi-character tag or “key” that can be attached to ad campaigns on Facebook, Google, Twitter, YouTube and other online… Read More »
We figured out a way to produce marketing analytics in less time and with less frustration, and so can you. Here’s the first step.