KANSAS CITY, MO – Alight Analytics, a marketing analytics and data aggregation firm based in Kansas City, has today been named an honoree of the Kansas City Business Journal’s 2016 Best Places to Work award in the Small Business Category. This is the second time that Alight Analytics has won. The Best Places to Work award highlights… Read More »
Inc. magazine today ranked Alight Analytics No. 4,765 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland,… Read More »
We’re easily the longest existing marketing data aggregation company in the industry, with nearly a decade of experience. And in that time we’ve spoken to hundreds (if not thousands) of people looking to solve their data problem. However, the individuals most interested in our marketing data aggregation platform, ChannelMix, are never the ones cutting the… Read More »
In this brief tutorial video, Alight Analytics Client Solution Specialist Ryan Ptomey explains how to use CSS selectors to speed up tagging in Google Tag Manager.
KANSAS CITY, MO – Alight Analytics, An industry leading marketing data aggregation firm based in Kansas City, has been featured in the Google Tech special issue of the CIO Review as one of the top 20 most promising Google Technology Solution Providers in 2016. The article titled, “Unveiling the Potential of Marketing,” focuses on Alight’s… Read More »
In this video, Dan Duncan, Alight Analytics Client Solution Specialist, walks viewers through the process of creating unique and custom geo and map charts using a real life example of restaurant data. Check out his dashboard on Tableau Public: https://public.tableau.com/views/KCMO…
We’re chronicling a handful of our agency clients, giving you a window into their experience both before and after partnering with Alight Analytics. First, you will see the marketing data management problem through the eyes of marketing and advertising agencies. Then, the positive impact to the agency’s workload and client satisfaction is brought to life… Read More »
We’re chronicling a handful of our agency clients, giving you a window into their experience both before and after partnering with Alight Analytics. First, you will see the marketing data management problem through the eyes of marketing and advertising agencies. Then, the positive impact to the agency’s workload and client satisfaction is brought to life as… Read More »
For marketers, there are few things as important as appropriately understanding your customers’ decision journey. It is the collection of actions, events, or moments that lead to conversion. And, as a consequence, it is an absolute necessity to properly attribute success to the correct touchpoint or touchpoints that influence decision making. That’s why it’s so important… Read More »
In this video, Sean McLerran, one of Alight’s Tableau experts, demonstrates how to use this powerful Business Intelligence tool to properly filter Tableau dashboard data. Want to learn more helpful hints and tricks to enhance up your Tableau reporting? Contact us today!