Too many marketers are using the wrong type of dashboard for their particular job.
A silo mentality is when individuals or teams are reluctant to share information and data with others in the same organization.
Wish your lead conversion rate was a little stronger? Optimize your sales and marketing strategy with “between the box” metrics.
A data scientist should be one of the last positions you add to your analytics team.
Technology by itself isn’t going to bring you success with marketing analytics. You also need the right people in the right roles.
View-through or click-through? Goal conversion? Use ALL of them … in the right context.
Successful analytics programs are scalable. They’re sustainable. And they’re affordable.
Now more than ever, marketers need to make decisions based on data — not fear, not gut feelings, but data. Get 90 days of Marketing Data Analytic Free!
There are limits to just how much your software can do on its own. Here’s a list of the things that Marketing Analytics Software can and can’t do. Read more.
If your agency doesn’t take marketing analytics seriously, you shouldn’t take them seriously. In fact, you need to fire them, ASAP. Learn the reasons why!