Now more than ever, marketers need to make decisions based on data — not fear, not gut feelings, but data. Get 90 days of Marketing Data Analytic Free!
There are limits to just how much your software can do on its own. Here’s a list of the things that Marketing Analytics Software can and can’t do. Read more.
If your agency doesn’t take marketing analytics seriously, you shouldn’t take them seriously. In fact, you need to fire them, ASAP. Learn the reasons why!
Here are a few Multi-Channel Campaign best practices that make it even easier to consistently name marketing campaigns across different data sources.
Learn what a Single Source of Truth is, why marketers should care about it, and how to use it to judge the effectiveness of your entire marketing investment.
Where do I spend my Marketing Budget? To get the answers we need, we have to take control of our data and turn it into a tool for making better decisions.
Learn how to leverage the data in your campaign as a source of insight for your marketing strategy. Start by asking these questions when planning a campaign.
Here’s our prediction for 2020: This is the year that marketers finally lose their patience with marketing analytics software. Learn why we made that prediction!
Mark Zuckerberg isn’t the only person having a challenging month. Because of the Cambridge Analytica controversy, Facebook and Instagram have implemented significant changes in how they allow third parties to access data on their platforms. The end goal is noble — stronger privacy protections for …
I’m not somebody who likes to make big annual predictions, but here’s a trend that has been building the past few years. I think 2018 will mark the year that marketers finally lose their appetite for off-the-shelf, one-size-fits-all analytics software. When I say “one size …