Adobe (Omniture) SiteCatalyst vs. Google Analytics – Round 1: Unexpected Cost Savings

Michelle Jacobs Alight Insights, Google Analytics Support Leave a Comment

From our experience with Fortune 500 companies, Omniture SiteCatalyst (now Adobe SiteCatalyst) has always been king. In many regards, the king has been dethroned. SiteCatalyst, along with the entire Adobe Online Marketing Suite, has capabilities that Google Analytics does not provide. However, those capabilities (which …