SUCCESS STORIES

Hear What Our Clients Are Saying

Our clients are making better marketing decisions, faster
SPRING VENTURE GROUP — USES CHANNELMIX TO MAXIMIZE ROI
“Alight’s ChannelMix solution was probably the most important step in completing our business intelligence system infrastructure. With their help and dedicated support, we were able to close the loop on ROI reporting to calculate beyond cost-per-conversion to find out which marketing endeavors are yielding the most profits. By marrying CRM sales data with paid search results as a single point of truth, we have been able to optimize our marketing strategy to reach our goals.”
Johnny Hilgers
Director, Business Analytics

Spring Venture Group

MONSANTO STREAMLINES COLLABORATION WITH INDUSTRY PARTNERS, ALIGNS MARKETING AND SALES
“Alight Analytics has been a tremendous partner in providing data feed capabilities, data analytics and report functionality that allows us to make better business decisions by utilizing our resources more efficiently.”
Matt Kirkpatrick
Geographic Marketing Lead

Monsanto Company

GLYNNDEVINS CREATES SCALABLE MARKETING PERFORMANCE REPORTING SOLUTION FOR CLIENTS
“We need to be able to aggregate data and provide reporting for nearly 100 individual businesses. Alight has been a major asset in helping us develop a scalable solution that can be utilized across our client-base to not only give each client a results-oriented view into the work we do, but also to give our internal teams a deeper level of understanding around the opportunities that will help our clients gain the most value.”
Blake Hodges
Director, Digital Strategy and Analytics

GlynnDevins

WELLMARK PLUGS MEASUREMENT GAPS, INCREASES INSIGHTS WITH GOOGLE ANALYTICS
“Google Analytics gives Wellmark a lightweight, easy-to-maintain web analytics solution that provides significantly more actionable insights than possible with Webtrends.”
Doug Loots
Director, e-Business and Engagement

Wellmark

ALIGHT AND SIMANTEL PARTNER FOR ANALYTICS SUCCESS
“The ChannelMix platform has been critical to advancing our analytics solutions, but the Alight partnership is about more than technology. Together, we have developed an approach to measurement strategy that has changed the way we help clients define and visualize marketing successes. With data at the core of all we do, our Alight partnership has been instrumental in evolving from a marketing agency to a digital consultancy.”
Misty Dykema
VP of Strategic Services

Simantel

PULSEPOINT GROUP — USES CHANNELMIX TO DRIVE CLIENT INSIGHTS AND INFORM STRATEGY
“Alight Analytics has been a great partner for us. Their team helps us think through our data strategically and find new and innovative ways to interact with it. As a consulting firm, we use data to drive insights to help our clients inform their strategy. Being able to access the data and connect it to tools where we can analyze it automatically has significantly reduced our time to decision and improved our ability to counsel our clients. In particular, the team has been really fantastic at building connectors to new data sources and providing us support on how to best leverage that data.”
Brittany Paxman
Senior Director

PulsePoint Group