Data Aggregation Platform
ChannelMix ends the Data Death March™ by aggregating powerful decision-making data and prepping it for reporting. It’s a marketing intelligence system that turns all of your marketing data, no matter the format, into one single source of truth.
Manually collecting and combining marketing source spreadsheets each month is a nightmare. That’s why we fixed it. ChannelMix connects over 2000 sources of social, digital media, traditional media, website and sales data.
We will get you out of Excel, fast. Your offline and online marketing data easily and seamlessly flows into your own ChannelMix marketing intelligence platform. Data is blended, monitored, stored, and accessible from your favorite BI tool.
Marketing data lives everywhere, making it hard to analyze and report. Why not have it all in one place?
ChannelMix is a data management platform, meaning it’s a repository for all of your marketing data. It doesn’t just connect to your sources, it does so much more:
– Link disparate systems
– Correct errors
– Store history
Break down your marketing data silos. Marketing data analytics and modeling isn’t truly possible until you have all your data together in one platform, otherwise you are just telling part of story, and maybe an inaccurate one.
Look, campaign tracking is prone to human error. We get that. That’s why we’ve integrated smart data mapping technology into ChannelMix, making it the best marketing analytics software on the market.
Accidently label a field “Goooogle”? No problem, we take that bad term and make it a good one.
“Goooogle” to “Google.” Easy.
Customer behavior and media systems are inherently unreliable. ChannelMix runs three algorithms on your data sources and marketing metrics each night, looking for anomalies, good or bad, and fires off an alert. Example alerts include:
– Google Analytics stops collecting data
– Spikes from viral couponing
– API failures
Reporting and analysis is made much easier when data is organized and presented in a logical fashion. ChannelMix doesn’t make you blend data on the fly. We spend time understanding your reporting needs and build custom blended views of your data so you have the right marketing metrics, together in a single view, ready for reporting.
– Blend Facebook, Twitter, and LinkedIn data together for social media views
– Blend television, billboard, and radio ad impressions for traditional views
– Blend all web data together for online views
– Blend all of the above together for a cohesive campaign view
Really, whatever way you want to mix and match it, we’ll do it!
See your marketing performance data together like never before.
Alight has been a major asset in helping us develop a scalable solution that can be utilized across our client-base to give each client a results-oriented view into the work we do.Blake HodgesDirector, Digital Strategy and Analytics, GlynnDevins
Alight Analytics has been a tremendous partner in providing data feed capabilities, data analytics and report functionality that allows us to make better business decisions by utilizing our resources more efficiently.Matt KirkpatrickGeographic Marketing Lead, Monsanto Company
Alight’s ChannelMix solution was probably the most important step in completing our business intelligence system infrastructure. With their help and dedicated support, we were able to close the loop on ROI reporting.Johnny HilgersDirector, Business Analytics, Spring Venture Group