CHANNELMIX FOR BRANDS
Data From All Sources, All Teams And All Agencies
Are you spending hours gathering marketing data from your agencies, different departments and media tools then coaxing them into Excel so you can get a PPT report out the door? Eliminate over 90% of that effort with ChannelMix, the world’s first marketing data aggregation platform.
ChannelMix connects marketing data from every source and agency partner, stores it and applies our unique, proprietary blend of technologies to ensure your data is complete, accurate and analysis ready.
Use our Insight Analytics Group as your dedicated marketing analytics team to deliver
actionable dashboards, objective insights, and customized modeling solutions.
Consolidate marketing channel data from across the organization, so all departments pull from the same single source of truth.
Store your data in-house with ChannelMix Feed or let us handle hosting with ChannelMix Self Service.
Do more with your marketing budget. Show more value in your reporting. Deliver intelligence to sales.
ChannelMix pulls you out of the Data Death March™ and puts you in a sprint towards making your data actionable. Transform marketing from an expense, to an investment.
– Integrates seamlessly with corporate data marts, when desired
– Flexible enough to work with existing (or changing) business intelligence, statistical analysis and reporting tools
– Full analytics agency team available for strategic planning, report development, ongoing analysis and modeling
Any data type. One central location.
Marketers use ChannelMix to communicate more clearly with internal and external stakeholders. It doesn’t matter if the data lives at your agency, on a spreadsheet, in your IT’s data warehouse or in one of the 2000 existing marketing tools on the market, we bring it together, seamlessly. When all parties are using a single source of truth to analyze data and make business decisions, the results are exponentially more valuable.
PLATFORM AND PEOPLE
When partnering with Alight, you’re never in it alone. We function as an extension of your team, giving you unlimited access to our expert resources:
– Strategic Services: drive tracking, measurement, reporting and data strategies to align with business goals, campaigns and KPIs
– Custom Reporting: develop dashboard reporting, deliver ongoing insights, analysis and recommendations to make your campaigns more effective
– Data Management: connect all disparate data sources, monitor for accuracy and fix errors
– Analysis and Modeling: develop multi-channel attribution models and predictive analytics strategies
– Web Analytics: determine how your website is servicing your business objectives with expertise in tag management, custom coding, and custom report development
ONE CONNECTION, ALL YOUR DATA
ChannelMix serves as a single connection for your entire data ecosystem: all your online media, offline media, email vendors, custom marketing sources and tools, Excel files, transaction systems and competitive data.
POPULAR DATA SOURCES
Alight has been a major asset in helping us develop a scalable solution that can be utilized across our client-base to give each client a results-oriented view into the work we do.Blake HodgesDirector, Digital Strategy and Analytics, GlynnDevins
Alight Analytics has been a tremendous partner in providing data feed capabilities, data analytics and report functionality that allows us to make better business decisions by utilizing our resources more efficiently.Matt KirkpatrickGeographic Marketing Lead, Monsanto Company
Alight’s ChannelMix solution was probably the most important step in completing our business intelligence system infrastructure. With their help and dedicated support, we were able to close the loop on ROI reporting.Johnny HilgersDirector, Business Analytics, Spring Venture Group