Why Marketers Choose
ChannelMix vs. Adverity
Turn marketing data into game-changing insights — without having to learn Python or build your own data schemas.
The ChannelMix Advantage
ChannelMix makes it easy for anyone to unleash the power of marketing analytics.
ChannelMix, an enterprise-grade, end-to-end platform connects to any data source and produces omnichannel datasets — no coding required
A fully supported, end-to-end platform?
ETL and data transformation platform focused on basic reporting and analysis, with no strategic guidance
Access to a deep library of performance dashboards designed especially for Tableau and Power BI. Or explore data in any tool you choose
Ready-to-use dashboards for Tableau and Power BI?
Explore your data in Adverity's pre-built dashboards or feed data to other BI tools
Campaign "keys" automatically create omnichannel campaign datasets without reinventing naming conventions
Simplified campaign tracking and pacing?
Adverity’s tool makes suggestions for how you should name your campaigns, ad groups and ads
A team of experts helps design a custom plan for collecting and organizing your data — and helps maintain connections to data sources
Data strategy and support?
Users create their own unified data schemas. Technical support for connecting to data sources and other issues.
Scalable cloud-based data warehousing for all clients, administered by Alight’s team for your use. Or feed your data to your own storage solution
Data warehouse included for all clients?
Users must provide and maintain their own data storage
Take on more advanced forms of analysis, with strategic account management and our four-step maturity framework
Step-by-step analytics framework?
No road map listed on Adverity’s site
Unified Platform, Unified Analytics
With ChannelMix, you can measure, optimize and predict marketing performance and ROI in one end-to-end platform.
Don't Just Take Our Word for It
Users consistently rate ChannelMix higher than TapClicks when it comes to ease of use and setup.
Ease of Use
Ease of Setup
Ease of Admin
Is ChannelMix right for you?
You need a marketing analytics solution that makes it easy to access any data source quickly and reliably, with easy-to-use dashboards.
Your team doesn’t have the time to learn Python or other technical data skills.
You need the expertise of data scientists, tracking specialists and other experts, but don’t want to add more FTEs to your team.