Why Marketers Choose
ChannelMix vs. Adverity

Turn marketing data into game-changing insights — without having to learn Python or build your own data schemas.

The ChannelMix Advantage

ChannelMix makes it easy for anyone to unleash the power of marketing analytics.

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  • ChannelMix, an enterprise-grade, end-to-end platform connects to any data source and produces omnichannel datasets — no coding required

A fully supported, end-to-end platform?

  • ETL and data transformation platform focused on basic reporting and analysis, with no strategic guidance

  • Access to a deep library of performance dashboards designed especially for Tableau and Power BI. Or explore data in any tool you choose

Ready-to-use dashboards for Tableau and Power BI?

  • Explore your data in Adverity's pre-built dashboards or feed data to other BI tools

  • Campaign "keys" automatically create omnichannel campaign datasets without reinventing naming conventions

Simplified campaign tracking and pacing?

  • Adverity’s tool makes suggestions for how you should name your campaigns, ad groups and ads

  • A team of experts helps design a custom plan for collecting and organizing your data — and helps maintain connections to data sources

Data strategy and support?

  • Users create their own unified data schemas. Technical support for connecting to data sources and other issues.

  • Scalable cloud-based data warehousing for all clients, administered by Alight’s team for your use. Or feed your data to your own storage solution

Data warehouse included for all clients?

  • Users must provide and maintain their own data storage

  • Take on more advanced forms of analysis, with strategic account management and our four-step maturity framework

Step-by-step analytics framework?

  • No road map listed on Adverity’s site

Unified Platform, Unified Analytics

With ChannelMix, you can measure, optimize and predict marketing performance and ROI in one end-to-end platform.

Don't Just Take Our Word for It

Users consistently rate ChannelMix higher than TapClicks when it comes to ease of use and setup. 

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Meets Requirements

89%
85%

Ease of Use

86%
85%

Ease of Setup

82%
77%

Ease of Admin

85%
85%

Channelmix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2

Is ChannelMix right for you?

  • You need a marketing analytics solution that makes it easy to access any data source quickly and reliably, with easy-to-use dashboards.

  • Your team doesn’t have the time to learn Python or other technical data skills.

  • You need the expertise of data scientists, tracking specialists and other experts, but don’t want to add more FTEs to your team.

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