Why Marketers Choose
ChannelMix vs. Datorama

All-in-one marketing analytics platform

Low-touch, doesn't require an FTE to manage

Faster time to insight

No surprise storage fees

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The ChannelMix Advantage

With ChannelMix, you get a best-in-class platform that doesn’t require a full-time employee to manage. Our team of data experts always has your back - from data configuration and management to dashboard setup and troubleshooting. 

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  • ChannelMix, an enterprise-grade, end-to-end platform connects to any data source and produces omnichannel datasets — with expert support along the way

A complete analytics solution that doesn't require dedicated staff to manage?

  • ETL and reporting platform that may require a dedicated FTE or team to operate

  • Access to a deep library of performance dashboards with built-in attribution and marketing mix modeling. Available for Tableau and Power BI

Ready-to-use dashboards with built-in modeling?

  • Build your own dashboards with Datorama’s drag-and-drop visualization tool

  • A team of experts helps design a custom plan for collecting and unifying your data — and helps you implement and refine it

Data strategy and support?

  • You do the work, or pay Datorama extra. Basic technical support available to all users, but developer support and additional coaching will cost extra

  • ChannelMix connects to any source of marketing, media or sales data, PLUS our team will help you set up and maintain your connections

Connect easily to any data source?

  • You do the work. Basic technical support available to all users, but developer support and additional coaching will cost extra

  • Scalable cloud-based data warehousing for all clients, up to 100GB, administered by Alight’s team for your use. Or feed your data to your own storage solution

Surprise-free data storage?

  • Row-based data storage that costs extra if you go beyond the limits for your service level

  • Take on more advanced forms of analysis, with strategic account management and our four-step maturity framework

Growth plans for all clients?

  • Personalized “success path” plans available only at mid-tier and top-tier pricing. Technical account management only available at the top pricing tier.

Unified Platform, Unified Analytics

With ChannelMix, you can measure, optimize and predict marketing performance and ROI in one end-to-end platform.

Don't Just Take Our Word for It

Users consistently rate ChannelMix higher than Datorama when it comes to ease of use and setup, quality of support and product direction. 

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Meets Requirements

89%
85%

Ease of Use

86%
80%

Ease of Setup

82%
71%

Ease of Admin

85%
72%

Quality of Support

84%
79%

Product Direction

85%
74%

Channelmix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2

Is ChannelMix right for you?

  • You need a marketing analytics solution that makes it easy to access any data source quickly and reliably, with easy-to-use dashboards.

  • You don’t have the bandwidth or expertise to troubleshoot problems and repair data connections on your own.

  • You need the expertise of data scientists, tracking specialists and other experts, but don’t want to add more FTEs to your team.

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