Why Marketers Choose
ChannelMix vs. Improvado

Want to streamline your reporting and save hundreds of hours? ChannelMix can do that — and so much more.

The ChannelMix Advantage

With ChannelMix, you can reduce time spent on data preparation and easily tap into next-level insights — including budget pacing, multi-channel attribution and marketing mix modeling — so you can maximize marketing’s impact.

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  • ChannelMix powers all the analytics capabilities you need to measure, optimize and predict marketing ROI

A platform with end-to-end analytics capabilities?

  • ETL and data transformation platform focused on basic reporting

  • Access to a deep library of ready-to-use marketing performance dashboards for Tableau and Power BI that offer cross-channel views and forecasting tools

Out-of-the-box dashboards with built-in attribution and forecasting?

  • DIY visualization platform and limited library of dashboard templates

  • Centralize campaign budgets, goals and strategies and pace campaign performance daily

Campaign tracking and pacing?

  • Improvado offers no centralized campaign tracking

  • A team of experts helps design a custom plan for collecting and organizing your data — and helps maintain connections to data sources

Data strategy and support?

  • Technical support for connecting to data sources and other issues

  • Scalable cloud-based data warehousing for all clients, administered by Alight’s team for your use. Or feed your data to your own storage solution

Data warehouse included for all clients?

  • Improvado-provided storage available only at mid-tier and higher

  • Take on more advanced forms of analysis, with strategic account management and our four-step maturity framework

Step-by-step analytics framework?

  • No roadmap listed on Improvado’s site

Unified Platform, Unified Analytics

With ChannelMix, you can measure, optimize and predict marketing performance and ROI in one end-to-end platform.

Don't Just Take Our Word for It

Users consistently rate ChannelMix higher than Improvado when it comes to dashboards, data collection and ROI tracking. 

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Ease of Use

86%
83%

Reports & Dashboards

91%
83%

Data Collection

90%
87%

ROI Tracking

82%
79%

Channelmix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2

Is ChannelMix right for you?

  • You need a marketing analytics solution that makes it easy to access any data source quickly and reliably, with easy-to-use dashboards.

  • You want to produce useful insights with marketing mix modeling, data-driven attribution and other advanced analysis.

  • You need the expertise of data scientists, tracking specialists and other experts, but don’t want to add more FTEs to your team.

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