Why Marketers Choose
ChannelMix vs. Improvado
Want to streamline your reporting and save hundreds of hours? ChannelMix can do that — and so much more.
The ChannelMix Advantage
With ChannelMix, you can reduce time spent on data preparation and easily tap into next-level insights — including budget pacing, multi-channel attribution and marketing mix modeling — so you can maximize marketing’s impact.
ChannelMix powers all the analytics capabilities you need to measure, optimize and predict marketing ROI
A platform with end-to-end analytics capabilities?
ETL and data transformation platform focused on basic reporting
Access to a deep library of ready-to-use marketing performance dashboards for Tableau and Power BI that offer cross-channel views and forecasting tools
Out-of-the-box dashboards with built-in attribution and forecasting?
DIY visualization platform and limited library of dashboard templates
Centralize campaign budgets, goals and strategies and pace campaign performance daily
Campaign tracking and pacing?
Improvado offers no centralized campaign tracking
A team of experts helps design a custom plan for collecting and organizing your data — and helps maintain connections to data sources
Data strategy and support?
Technical support for connecting to data sources and other issues
Scalable cloud-based data warehousing for all clients, administered by Alight’s team for your use. Or feed your data to your own storage solution
Data warehouse included for all clients?
Improvado-provided storage available only at mid-tier and higher
Take on more advanced forms of analysis, with strategic account management and our four-step maturity framework
Step-by-step analytics framework?
No roadmap listed on Improvado’s site
Unified Platform, Unified Analytics
With ChannelMix, you can measure, optimize and predict marketing performance and ROI in one end-to-end platform.
Don't Just Take Our Word for It
Users consistently rate ChannelMix higher than Improvado when it comes to dashboards, data collection and ROI tracking.
Ease of Use
Reports & Dashboards
Is ChannelMix right for you?
You need a marketing analytics solution that makes it easy to access any data source quickly and reliably, with easy-to-use dashboards.
You want to produce useful insights with marketing mix modeling, data-driven attribution and other advanced analysis.
You need the expertise of data scientists, tracking specialists and other experts, but don’t want to add more FTEs to your team.