Why Marketers Choose
ChannelMix vs. NinjaCat

Speed up your reporting and produce richer insights ― without the DIY data prep

The ChannelMix Advantage

Tired of DIY reporting? Our end-to-end solutions let you produce reporting at scale and tackle more advanced analysis like attribution and marketing mix modeling. Only ChannelMix comes with the technology, services and framework you need to meet your short and long-term analytics goals.

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  • ChannelMix, an enterprise-grade, end-to-end platform connects to any data source and produces omnichannel datasets for reporting, attribution, forecasting and more

A unified solution for reporting, attribution and forecasting?

  • Basic reporting and visualization tool ideal for smaller companies and agencies

  • Access a deep library of ready-to-use marketing performance dashboards for Tableau and Power BI

Best-in-class visualization?

  • Build your own dashboards with NinjaCat’s template-based viz tool. Reports can be exported to PowerPoint for further customization

  • ChannelMix automatically blends and unifies data from multiple platforms into a single unified dataset ― all supported by Alight’s team of data engineers

Analysis-ready datasets?

  • NinjaCat users are responsible for creating rollups and campaign-level datasets.

  • Centralized campaign planning and tracking tool lets you simplify campaign naming and easily produce cross-channel reports, including pacing insights

Track and pace cross-channel campaigns?

  • NinjaCat users must manually create cross-channel, campaign-level datasets

  • Alight’s optimization dashboards feature attribution, forecasting and ROI prediction tools that anyone can use

Built-in attribution and media mix modeling?

  • NinjaCat doesn’t offer marketing mix modeling and only offers attribution through its call tracking tool

  • Take on more advanced forms of analysis, with strategic account management and our four-step maturity framework

Growth plans for all clients?

  • No road map or strategic guidance listed on NinjaCat’s site

Unified Platform, Unified Analytics

With ChannelMix, you can measure, optimize and predict marketing performance and ROI in one end-to-end platform.

Don't Just Take Our Word for It

According to G2.com reviewers, Alight’s ChannelMix platform is easier to use, set up and administer. And it does a better job with ROI tracking, data collection, campaign insights, and reports and dashboards.

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Meets Requirements

89%
82%

Ease of Use

86%
79%

Ease of Setup

82%
77%

ROI Tracking

82%
80%

Data Collection

90%
85%

Campaign Insights

84%
81%

Reports & Dashboards

91%
86%

Channelmix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2

Is ChannelMix right for you?

  • You need a marketing analytics solution that delivers cross-channel, analysis-ready datasets ― no data prep required from your team.

  • You want to produce useful insights with marketing mix modeling, data-driven attribution and other advanced analysis.

  • You need the expertise of data scientists, tracking specialists and other experts, but don’t want to add more FTEs to your team.

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