Why Marketers Choose
ChannelMix vs. TapClicks

A unified platform that supports your analytics goals today and tomorrow. 

The ChannelMix Advantage

Unlike DIY software, our solutions consider the big picture when it comes to continuous delivery and improvement of marketing analytics. Each of our solutions comes with the technology, services and framework you need to meet your short and long-term analytics goals. 

  • ChannelMix powers all the analytics capabilities you need to measure, optimize and predict marketing ROI

End-to-end analytics platform that grows with you?

  • Self-service reporting and analytics tool for marketing and sales data

  • Connections to any source of marketing, media and sales data — with a dedicated team ready to help you set up connections

Makes it easy to connect to all data sources?

  • Library of do-it-yourself connectors, plus Smart Connector tool for creating connections via FTP, email and direct file upload

  • Scalable cloud-based data warehousing, up to 100GB, administered by Alight’s team for your use

Data storage included with every solution?

  • Automated data warehousing requires mid-tier Pro level

  • Access to a deep library of ready-to-use marketing performance dashboards that offer cross-channel views and built-in forecasting tools

Dashboards built for optimization and prediction?

  • Create visualizations on your own with TapClicks’ Report Studio, which includes a series of templates

  • Real, live analytics support to ensure continuous delivery and improvement of your solution — including setup and management of data connections

On-demand support included?

  • Dedicated support requires mid-tier Pro level. Email support only at Basic level.

  • Take on more advanced forms of analysis, with strategic account management and our four-step maturity framework

Step-by-step analytics framework?

  • Account director updates users on new and upcoming features

Unified Platform, Unified Analytics

With ChannelMix, you can measure, optimize and predict marketing performance and ROI in one end-to-end platform.

Don't Just Take Our Word for It

Users consistently rate ChannelMix higher than TapClicks when it comes to ease of use and setup. 


Meets Requirements


Ease of Use


Ease of Setup


Ease of Admin


Channelmix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2

Is ChannelMix right for you?

  • You need a marketing analytics solution that makes it easy to access any data source quickly and reliably.

  • You’re tired of managing do-it-yourself software that demands too much time and technical knowledge.

  • You need the expertise of data scientists, tracking specialists and other experts, but don’t want to add more FTEs to your team.

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