Unified Campaign Tracking
We’ll help you establish a common strategy and naming conventions for tracking campaign performance and equip you to get adoption from all stakeholders.
Omnichannel Campaign Attribution
With campaign and marketing source data combined, you’ll be able to attribute specific results to specific campaign spend – no matter how twisted your customer’s path to purchase is.
Customer Path to Conversion
Use all your data, from all sales and marketing channels, to determine what’s really driving people to (or away from) your business, with detailed insight into the most common and effective paths to purchase.
Answer these questions and more:
- What marketing activities are driving the most conversions?
- Where in the journey are customers dropping off?
- How do I optimize the path to conversion?
“We now understand the customer journey with a degree of precision that simply wasn’t available before. That’s allowed us to invest where it’ll have the greatest possible impact — and even forecast how much new business it’ll create.”
How It Works
ChannelMix is our marketing performance analytics platform – the foundation of all of our analytics solutions.
Based on our experience building solutions for customers just like you over the last 10 years, we’ve built technology-backed solutions for real-world customer problems. Here’s how we solve the Customer Journey Analytics challenge.
Inside This Solution
Data Capture – connect and aggregate any marketing data source via API, email or file upload
Data Warehouse – all your data is stored in a warehouse managed by our team
ChannelMix ID – customer-level tracking for marketing campaign engagement
ChannelMix Monitor – get insights into your data connections to identify issues and anomalies faster
ChannelMix Keys – create and attach metadata to a unique key to track campaign activity
ChannelMix OneView – roll up your campaign data into one holistic view