Analytics at the Speed of Marketing

Measure, optimize and predict marketing performance and ROI in one, end-to-end analytics platform.

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WHY WE'RE THE LEADER

Connect Data Today.
Get Data-Driven Insights Tomorrow.

DIY analytics software has failed marketers, requiring more configuration and management than they have time for and leaving little time to actually generate insights that drive results.

In one-end-end marketing analytics platform, Alight Analytics delivers the insights marketers need to measure, optimize and predict performance — within the first 24 hours data is connected.

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Unified Platform. Unified Analytics.

Automated Marketing Dashboards

Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel.

Cross-Channel Performance Analytics

Combine data across your entire offline and online paid media platforms into one dashboard for unified insight into performance across all marketing channels.

Campaign Pacing & Performance

See which tactics and channels are contributing to your marketing goals and how your budget is pacing, so you can direct your spend where it matters most.

Multi-Touch Attribution Modeling

Apply attribution models to understand and optimize the path to conversion for your marketing channels, campaigns and customers.

Pipeline Analytics & Forecasting

Understand and communicate the impact marketing investments have on business outcomes with a single pipeline view for marketing and sales performance.

Media Mix & Predictive Modeling

Apply machine-learning models to historic spend and performance data to run budget scenarios and predict the return on investment for your marketing mix.

THE MARKETING ANALYTICS MATURITY CURVE™

How Marketers Win with Our Analytics Framework

Our solutions are deployed using a four-step framework allows for continuous analytics improvement without requiring additional technologies, skills or expertise. 

STEP 1

Set a baseline for performance 

Aggregate and unify data from marketing platforms into one analysis-ready dataset for analysis in our suite of dashboards.

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STEP 2

Optimize marketing touchpoints

Bring in web conversion and pathing data and campaign performance data to ensure you’re spending in the right channels at the right time.

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STEP 3

Prove marketing's business impact 

Connect marketing spend with data from business systems like CRMs, ERPs, POS and more to measure and forecast marketing impact.

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STEP 4

Plan marketing spend to maximize ROI

Apply machine learning models to predict return on marketing investments so you can optimize your marketing mix.

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MARKETING ANALYTICS-AS-A-SERViCE

The Only Analytics Platform with Real, Live Human Support

We know software is only half of the analytics equation. That's why we include dedicated support and services with every one of our solutions.

  • Account strategists to guide you through our four-step framework for achieving your analytics goals
  • Data engineers to ensure your data is structured for long-term analytics success
  • Data support to manage and support the data flowing from the source systems into ChannelMix
  • Tracking experts to facilitate audits and implementation of your tracking strategy
  • Dashboard specialists to configure visuals for analysis in your reporting solution
  • Data scientists to customize statistical models for attribution and predictive analysis

Leading brands and agencies trust Alight Analytics to deliver holistic insight into marketing performance

marketing analytics solutions clients

ChannelMix allows me to efficiently do my job without worrying about how I'm going to manage and aggregate data from hundreds of data connector APIs.

MICHELLE K, SENIOR MARKETING DATA ANALYST

ChannelMix makes marketing time and spend more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, Marketing manager

It's been the best decision to partner with Alight Analytics. They're a leader in the space and they serve as an extension of our internal analytics/BI team.

MEGAN D, DIRECTOR OF ANALYTICS & INsighTs 

Read ChannelMix reviews on G2
WHAT CAN WE HELP YOU WITH?

Designed with your goals and strategies in mind

FOR LEAD GEN
MARKETERS

Show the impact of marketing investments on client acquisition

FOR ECOMMERCE
MARKETERS

Measure the impact marketing promotions have on online sales

FOR DIGITAL
MARKETERs

Optimize multi-channel media campaigns to maximize ROI

FOR MARKETING
AGENCIES

Streamline and scale analytics across your client base

Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 45-minute solution demo. Schedule yours below.