SEED, FERTILIZER AND EQUIPMENT BRANDS
Data strategy and solutions for the long view.
Seasons change, but your need for comprehensive marketing data doesn’t.
We can help you see the state of your entire ecosystem – all your markets, all your products, all your channels – in one place. And we’ll help you put it all in context. Discover how last year’s campaigns influenced buying decisions this season today.
AUTOMATED DATA AGGREGATION
Save hundreds of hours on data management each year.
Our ChannelMix platform gathers marketing data from all your sources and stores it in a fully managed data warehouse.
You’ll receive analysis-ready datasets that give you a 40,000-foot view and empower you to drill down to individual markets.
Connect spend to results, so you can do more of what works.
Using your ChannelMix data, our team will help you build a framework for attributing sales to specific marketing tactics across multiple channels.
You’ll see how each part of your marketing funnel influences and contributes to your growers’ and distributors’ behavior.
Plan next season’s media spend with confidence.
Develop a media mix model that draws on your past marketing performance and other data inputs, including weather and social intelligence.
You’ll be able to put your advertising dollars where they’ll generate the largest return. Our data scientists are ready to help!