Marketing Analytics for Agriculture
Holistic solutions for marketing intelligence
Marketing analytics for agriculture
Get the insights you need to optimize spend and grow the bottom line.
Bring all your data together as a single source of truth.
The ChannelMix marketing intelligence platform aggregates and unifies siloed marketing, media and sales data from any source, giving you a complete view of performance.
ChannelMix monitors, preps and normalizes your data for you, no coding required. And it always integrates with your favorite BI or visualization tool.
Show how marketing investment is driving sales.
Using your ChannelMix data, our team will help you build a framework for attributing sales to specific marketing tactics across multiple channels.
You’ll see how each part of your marketing funnel influences and contributes to your growers’ and distributors’ behavior.
Plan next season’s media spend with confidence.
Put your advertising dollars where they’ll generate the largest return.
Alight’s data scientists can help you develop a media mix model that draws on your past marketing performance and other data inputs, including weather and social intelligence.
Holistic Marketing Analytics Solutions
Insights tailored to your marketing goals and strategies
Lead generation analYtics
Align marketing and sales in one pipeline to measure and forecast lead performance
Measure the impact marketing promotions and campaigns have on online sales
Connect marketing campaigns and promotions to the online sales they generate.
MEDIA PERFORMANCE Analytics
Measure and optimize multi-channel media campaigns to maximize ROI