Industries | Agriculture

Marketing Analytics for Agriculture

Holistic solutions for marketing intelligence


Marketing analytics for agriculture

Get the insights you need to optimize spend and grow the bottom line.

Alight’s suite of reporting and analytics solutions gives you everything you need to prove marketing’s value and drive business growth. See exactly how your marketing impacts customer buying decisions, region by region, season by season.


Bring all your data together as a single source of truth.

The ChannelMix marketing intelligence platform aggregates and unifies siloed marketing, media and sales data from any source, giving you a complete view of performance.

ChannelMix monitors, preps and normalizes your data for you, no coding required. And it always integrates with your favorite BI or visualization tool.


Show how marketing investment is driving sales.

Using your ChannelMix data, our team will help you build a framework for attributing sales to specific marketing tactics across multiple channels.

You’ll see how each part of your marketing funnel influences and contributes to your growers’ and distributors’ behavior.


Plan next season’s media spend with confidence.

Put your advertising dollars where they’ll generate the largest return.

Alight’s data scientists can help you develop a media mix model that draws on your past marketing performance and other data inputs, including weather and social intelligence.

Holistic Marketing Analytics Solutions

Insights tailored to your marketing goals and strategies

For Lead Gen Marketers

Align marketing and sales in one pipeline to measure and forecast lead performance


Measure the impact marketing promotions and campaigns have on online sales

eCommerce analytics

Connect marketing campaigns and promotions to the online sales they generate.


Measure and optimize multi-channel media campaigns to maximize ROI