Marketing Analytics for CPG Brands
CONSUMER PACKAGED GOODS
Connect your marketing investment to consumer behavior.
Bring all your data together as a single source of truth.
The ChannelMix marketing intelligence platform aggregates and unifies siloed marketing, media and sales data from any source, giving you a complete view of performance.
ChannelMix monitors, preps and normalizes your data for you, no coding required. And it always integrates with your favorite BI or visualization tool.
Understand what’s really driving sales of your products.
Track customers across all channels as they engage with your brand.
Alight’s marketing analysts can help you determine how each of your tactics work together to attract and influence consumers.
Targeting & Segmentation
See shoppers in a whole new light.
Build a clearer picture of who’s buying your goods, so you can optimize your campaigns.
ChannelMix can incorporate other important data sources — transactions, weather, social intelligence — so you can easily study their impact on your sales and campaign performance.
Holistic Marketing Analytics Solutions
Insights tailored to your marketing goals and strategies
Lead generation analYtics
Align marketing and sales in one pipeline to measure and forecast lead performance
Measure the impact marketing promotions and campaigns have on online sales
Connect marketing campaigns and promotions to the online sales they generate.
MEDIA PERFORMANCE Analytics
Measure and optimize multi-channel media campaigns to maximize ROI