Marketing Analytics for CPG Brands
CONSUMER PACKAGED GOODS
Connect your marketing investment to consumer behavior.
Bring all your data together as a single source of truth.
The ChannelMix marketing intelligence platform aggregates and unifies siloed marketing, media and sales data from any source, giving you a complete view of performance.
ChannelMix monitors, preps and normalizes your data for you, no coding required. And it always integrates with your favorite BI or visualization tool.
Understand what’s really driving sales of your products.
Track customers across all channels as they engage with your brand.
Alight’s marketing analysts can help you determine how each of your tactics work together to attract and influence consumers.
Targeting & Segmentation
See shoppers in a whole new light.
Build a clearer picture of who’s buying your goods, so you can optimize your campaigns.
ChannelMix can incorporate other important data sources — transactions, weather, social intelligence — so you can easily study their impact on your sales and campaign performance.
WHAT CAN WE HELP YOU WITH?
Designed with your goals and strategies in mind
FOR LEAD GEN
Show the impact of marketing investments on client acquisition
Measure the impact marketing promotions have on online sales
Optimize multi-channel media campaigns to maximize ROI
Streamline and scale analytics across your client base