Industries | CPG

Marketing Analytics for CPG Brands

Holistic solutions for marketing intelligence


Connect your marketing investment to consumer behavior.

Get everything you need to show how your marketing is creating demand for retail partners. Alight’s suite of analytics solutions helps you answer your most important questions about marketing performance.


Bring all your data together as a single source of truth.

The ChannelMix marketing intelligence platform aggregates and unifies siloed marketing, media and sales data from any source, giving you a complete view of performance.

ChannelMix monitors, preps and normalizes your data for you, no coding required. And it always integrates with your favorite BI or visualization tool.

Cross-Channel Attribution

Understand what’s really driving sales of your products.

Track customers across all channels as they engage with your brand.

Alight’s marketing analysts can help you determine how each of your tactics work together to attract and influence consumers.

Targeting & Segmentation

See shoppers in a whole new light.

Build a clearer picture of who’s buying your goods, so you can optimize your campaigns.

ChannelMix can incorporate other important data sources — transactions, weather, social intelligence — so you can easily study their impact on your sales and campaign performance.

Holistic Marketing Analytics Solutions

Insights tailored to your marketing goals and strategies

Lead generation analYtics

Align marketing and sales in one pipeline to measure and forecast lead performance

eCommerce analytics

Measure the impact marketing promotions and campaigns have on online sales

eCommerce analytics

Connect marketing campaigns and promotions to the online sales they generate.


Measure and optimize multi-channel media campaigns to maximize ROI