Marketing Analytics for Sports & Entertainment
Holistic solutions for marketing intelligence
TICKET SALES, MEDIA SALES AND SPONSORSHIPS
Understand and optimize the full power of your audience.
Achieve unparalleled insight into your audience with Alight’s suite of reporting and analytics solutions. Then harness that knowledge to continually expand your reach and monetize it through advertising and sponsorships.
Bring all your data together as a single source of truth.
Alight’s ChannelMix marketing intelligence platform unites marketing, media and sales data from any source and produces analysis-ready datasets. They’re stored in a data warehouse that our experts manage for you.
Analyze and optimize your campaigns in the moment.
Get rapid insight into performance with Alight’s marketing dashboards. Your data is refreshed daily, so you can adjust media spend ASAP. No more waiting until the campaign or season have ended to ascertain how your tactics are performing.
Targeting & Segmentation
Know exactly how to engage audiences with your brand.
Our data experts can help you build a fully developed portrait of your audiences — who they are, what they’re looking for — so you can refine your tactics and continually attract more followers.
Holistic Marketing Analytics Solutions
Insights tailored to your marketing goals and strategies
Lead generation analYtics
Align marketing and sales in one pipeline to measure and forecast lead performance
Measure the impact marketing promotions and campaigns have on online sales
Connect marketing campaigns and promotions to the online sales they generate.
MEDIA PERFORMANCE Analytics
Measure and optimize multi-channel media campaigns to maximize ROI