Marketing Analytics for Sports & Entertainment
Holistic solutions for marketing intelligence
TICKET SALES, MEDIA SALES AND SPONSORSHIPS
Understand and optimize the full power of your audience.
Achieve unparalleled insight into your audience with Alight’s suite of reporting and analytics solutions. Then harness that knowledge to continually expand your reach and monetize it through advertising and sponsorships.
Bring all your data together as a single source of truth.
Alight’s ChannelMix marketing intelligence platform unites marketing, media and sales data from any source and produces analysis-ready datasets. They’re stored in a data warehouse that our experts manage for you.
Analyze and optimize your campaigns in the moment.
Get rapid insight into performance with Alight’s marketing dashboards. Your data is refreshed daily, so you can adjust media spend ASAP. No more waiting until the campaign or season have ended to ascertain how your tactics are performing.
Targeting & Segmentation
Know exactly how to engage audiences with your brand.
Our data experts can help you build a fully developed portrait of your audiences — who they are, what they’re looking for — so you can refine your tactics and continually attract more followers.
Solutions for Entertainment
Reporting & Analytics Solutions Built for Marketers
Activate our reporting solutions for instant dashboards, attribution and actionable insights. More than just software, ChannelMix answers your most meaningful questions to demonstrate value and drive business growth.