Marketing Analytics for Financial Brands
Holistic solutions for marketing intelligence and lead generation
BANKS, CREDIT UNIONS AND BEYOND
Accelerate lead generation with an optimized marketing strategy.
Alight’s suite of reporting and analytics solutions helps you determine which tactics produce the most qualified leads for new accounts, mortgages and credit cardholders, so you can do more of what really works.
Bring all your data together as a single source of truth.
The ChannelMix marketing intelligence platform aggregates and unifies siloed marketing, media and sales data from any source, giving you a complete view of performance.
ChannelMix monitors, preps and normalizes your data for you, no coding required. And it always integrates with your favorite BI or visualization tool.
Show how marketing investment creates demand.
Discover which channels generate the most qualified leads. Our marketing analysts will help you link your results to the marketing campaigns and channels that generated them.
You’ll see how different tactics work together to attract and influence prospective customers.
Invest your budget for the greatest possible return.
Build a media mix model that shows you where and when to spend advertising dollars where they’ll do the most good.
Alight’s team of data scientists can help you develop a sophisticated, data-based framework for guiding your media buys.