Industries | Financial Services

Marketing Analytics for Banks & Credit Unions

Holistic solutions for marketing intelligence and lead generation


BANKS, CREDIT UNIONS AND BEYOND

Accelerate lead generation with an optimized marketing strategy.

Alight’s suite of reporting and analytics solutions helps you determine which tactics produce the most qualified leads for new accounts, mortgages and credit cardholders, so you can do more of what really works.

Data
Aggregation

Bring all your data together as a single source of truth.

The ChannelMix marketing intelligence platform aggregates and unifies siloed marketing, media and sales data from any source, giving you a complete view of performance.

ChannelMix monitors, preps and normalizes your data for you, no coding required. And it always integrates with your favorite BI or visualization tool.

Campaign
Attribution

Show how marketing investment creates demand.

Discover which channels generate the most qualified leads. Our marketing analysts will help you link your results to the marketing campaigns and channels that generated them.

You’ll see how different tactics work together to attract and influence prospective customers.

Forecasting &
Goal-Setting

Invest your budget for the greatest possible return.

Build a media mix model that shows you where and when to spend advertising dollars where they’ll do the most good.

Alight’s team of data scientists can help you develop a sophisticated, data-based framework for guiding your media buys.

WHAT CAN WE HELP YOU WITH?

Designed with your goals and strategies in mind

FOR LEAD GEN
MARKETERS

Show the impact of marketing investments on client acquisition

FOR ECOMMERCE
MARKETERS

Measure the impact marketing promotions have on online sales

FOR DIGITAL
MARKETERs

Optimize multi-channel media campaigns to maximize ROI

FOR MARKETING
AGENCIES

Streamline and scale analytics across your client base