Industries | Franchises

Marketing Analytics for Multi-Location & Franchises


Marketing analytics for Franchisors

Global or granular, see the complete picture of your marketing performance.

Alight’s suite of reporting and analytics solutions gives you everything you need to assess your marketing performance — by store, by region, by company — and develop insights for optimized spend and increased sales.


Bring all your data together as a single source of truth.

Let our ChannelMix marketing intelligence platform completely automate your data.

Just imagine it — a single source for your entire franchise’s marketing data, including digital, traditional and OOH channels. One source that lets you track your entire organization’s results. One that lets you study how specific stores and regions are performing.


Achieve instant insight into performance, at all levels.

Need a marketing dashboard that shows you how your entire operation is executing — while giving you the power to drill down to the regional or store level? Our experts will build it for you.

We’ll also help you create a system that delivers performance reports to individual operators, but only the information they’re cleared to see.

Performance Benchmarking

Find your competitive edge by putting results into context.

Take the next step with multi-location benchmarking, so you can identify your leading and lagging stores. Discover what’s causing the winners to win so you can help everyone succeed.

Holistic Marketing Analytics Solutions

Insights tailored to your marketing goals and strategies

For Lead Gen Marketers

Align marketing and sales in one pipeline to measure and forecast lead performance


Measure the impact marketing promotions and campaigns have on online sales

eCommerce analytics

Connect marketing campaigns and promotions to the online sales they generate.


Measure and optimize multi-channel media campaigns to maximize ROI