DATA STRATEGY AND REPORTING

MARKETING ANALYTICS
FOR FULL-SERVICE AGENCIES

Turn your marketing data into a profit center.

Give the people what they want.

And what they want is marketing analytics — data-supported insights and recommendations that guide their business strategy. Not only do your clients want this kind of analysis, they’re willing to pay for it.

We know because we’ve helped other agencies transform their analytics practices into profit centers, too.

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EFFORTLESS DATA AGGREGATION
Reduce time spent on manual reporting by as much as 90 percent. Alight’s ChannelMix data management platform automatically gathers all your data from all your channels, so you have a single source of truth for every client you work with. The end result? Analysis-ready datasets you can put to work ASAP.

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ENHANCED INSIGHT AND ANALYSIS
Use your reclaimed time to ask deeper questions and produce sharper insights for clients. Our marketing analysts can also help you develop cross-channel attribution, connecting your results to specific channels and tactics, so you can do more of what works.

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NEW PRODUCTS, NEW REVENUE
Turn your marketing data into information products that help clients succeed. Work with our team to build marketing dashboards that convey a wealth of insight in a single, eye-catching visualization.

“By investing in ChannelMix, we’re able to spend less time preparing data and more time studying it for insights that drive growth for our clients.”

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Ready to See Your Marketing Performance in a New Light?

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