Industries | Insurance

Marketing Analytics for Insurance Companies

Holistic solutions for marketing intelligence and lead generation

HEALTH, HOME, LIFE, AUTO & BEYOND

Generate more leads with less waste.

Reach more prospective policyholders and members with Alight’s suite of reporting and analytics solution. You’ll get everything you need to optimize marketing strategy and drive your business growth.

Data
Aggregation

Bring all your data together as a single source of truth.

Save hundreds of hours on data management. The ChannelMix marketing intelligence platform will automatically collect and organize all your sources of marketing, media and sales data in a single location.

Less time on data prep = more time for in-depth analysis of your marketing performance.

Campaign
Attribution

Reveal which tactics are responsible for new leads.

Get ready to answer the big questions about your marketing. What’s really connecting with your future customers? How do different channels influence and build off each other?

Our marketing analysts can help you link activity to results, from the top of the funnel to the point of conversion.

Forecasting &
Goal-Setting

Invest your budget where it’ll generate the most ROI.

Live the dream: Get data-powered guidance for exactly where and when you should direct your advertising dollars.

Our team of data scientists will build a framework that lets you look forward and make the best possible planning decisions.

WHAT CAN WE HELP YOU WITH?

Designed with your goals and strategies in mind

FOR LEAD GEN
MARKETERS

Show the impact of marketing investments on client acquisition

FOR ECOMMERCE
MARKETERS

Measure the impact marketing promotions have on online sales

FOR DIGITAL
MARKETERs

Optimize multi-channel media campaigns to maximize ROI

FOR MARKETING
AGENCIES

Streamline and scale analytics across your client base