EFFICIENT REPORTING, OPTIMIZED PLANNING
FOR MEDIA AGENCIES
Prove your campaign’s ROI. And get even better.
Take control of your marketing data.
Save hundreds of hours on marketing data management and reporting. And get the edge you need to deliver increasingly optimized media plans.
It all starts by creating a single source of truth – automatically bringing all your clients and all their marketing data together in one powerful platform. Less time on data prep means more time for sharper analysis. More power to showcase your results. And happier clients, too.
AUTOMATED DATA AGGREGATION
Alight’s ChannelMix data management platform collects marketing data from all sources — digital, social, traditional, OOH and beyond — and organizes it into analysis-ready datasets. Everything is stored and protected in a data warehouse fully managed by our team of data experts.
ADVANCED MARKETING DASHBOARDS
Use your ChannelMix data to create beautiful, informative dashboards that bring all of a client’s marketing and media sources into a single visualization. Need help getting started? Our marketing analysts can help you build dashboards that you can repurpose, white-label and sell.
Once your data is streamlined and automated, you’ll have more time and power to employ advanced techniques like cross-channel marketing attribution and media mix modeling. Unlock the insights you need to direct spend where it’ll generate the biggest bang — and make your clients and prospects happier than you ever imagined.