Industries | Retail

Marketing Analytics for Retail & eCommerce

Holistic solutions for marketing intelligence

 

Reporting & Analytics for ONLINE & BRIck-and-mortar

Achieve the insight that lets you increase transactions, online and offline.

Alight Analytics’ suite of reporting and analytics solutions can help you understand the full path that omnichannel consumers follow — across devices, across media, to your stores — so you can see which channels are creating value.

Data
Aggregation

Bring all your data together as a single source of truth.

ChannelMix, Alight’s marketing intelligence platform, will automatically collect and unify data from all your sources, across all channels, and produce analysis-ready datasets.

Everything is stored in a data warehouse full managed by our team. You don’t have to worry about a thing.

Campaign
Attribution

Invest in the channels that are really driving sales.

Uncover which tactics lead consumers to a buying decision. Alight’s marketing analysts can help you connect your results to each of the marketing channels and tactics that generated them. All so you can do more of what really works.

Customer Journey Analytics

Find and fix the leaks in your sales funnel.

Leverage the full power of your customer search, evaluation and cart data with the help of our team.

Optimize your e-commerce conversion funnel and diagnose where buyers are dropping out so you can win them back.

Holistic Marketing Analytics Solutions

Insights tailored to your marketing goals and strategies

Lead generation analYtics

Align marketing and sales in one pipeline to measure and forecast lead performance

eCommerce analytics

Measure the impact marketing promotions and campaigns have on online sales

eCommerce analytics

Connect marketing campaigns and promotions to the online sales they generate.

MEDIA PERFORMANCE Analytics

Measure and optimize multi-channel media campaigns to maximize ROI