ONLINE AND BRICK-AND-MORTAR
FOR RETAIL & E-COMMERCE
Deeper insight into the omnichannel consumer journey.
The next best thing to being psychic.
Who knows what’s going on inside your customer’s head? You will, once you unify all your marketing and sales data into a single source of truth. Alight Analytics can help you understand the full path that omnichannel consumers follow — across devices, across media, to your stores — so you can see which channels are creating value.
MARKETING DATA AGGREGATION
ChannelMix, Alight’s data management platform, will automatically collect and unify data from all your sources, across all channels, and produce analysis-ready datasets. Everything is stored in a data warehouse full managed by our team. You don’t have to worry about a thing.