ONLINE AND BRICK-AND-MORTAR

MARKETING ANALYTICS
FOR RETAIL & E-COMMERCE

Deeper insight into the omnichannel consumer journey.

The next best thing to being psychic.

Who knows what’s going on inside your customer’s head? You will, once you unify all your marketing and sales data into a single source of truth. Alight Analytics can help you understand the full path that omnichannel consumers follow — across devices, across media, to your stores — so you can see which channels are creating value.

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MARKETING DATA AGGREGATION
ChannelMix, Alight’s data management platform, will automatically collect and unify data from all your sources, across all channels, and produce analysis-ready datasets. Everything is stored in a data warehouse full managed by our team. You don’t have to worry about a thing.

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CROSS-CHANNEL ATTRIBUTION
Uncover which tactics lead consumers to a buying decision. Alight’s marketing analysts can help you connect your results to each of the marketing channels and tactics that generated them. All so you can do more of what really works.

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DEEPER E-COMMERCE INSIGHT
Leverage the full power of your customer search, evaluation and cart data with the help of our team. Optimize your e-commerce conversion funnel and diagnose where buyers are dropping out so you can win them back.

“With the ChannelMix platform, we’ve gained back more time to focus on analysis and improving our modeling with omnichannel attribution.”

Helzberg Diamonds

Ready to Take the Next Step with Omnichannel Marketing Analytics?

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