The Penny Hoarder, one of the largest personal finance websites in the country, has selected Alight Analytics as its partner for media and marketing data aggregation.
The Penny Hoarder is now using ChannelMix, Alight’s data management platform, to automatically collect and organize its marketing and media data into analysis-ready datasets. ChannelMix users can save hundreds of hours on data aggregation, preparation and management each year.
“Data and data integrity is incredibly important to us at The Penny Hoarder,’’ said The Penny Hoarder’s director of business intelligence, Derek Supranowicz. “ChannelMix saves us months of development time by delivering full access to all of our data sources. Alight’s commitment to business intelligence and customer relationships make them the perfect partner for The Penny Hoarder.”
ChannelMix includes the full support of Alight’s team of data experts, who set up, manage and repair all data connections for clients. The platform can connect to essentially any source of marketing, media or sales data.
“We’re thrilled to be working with The Penny Hoarder,” said Matt Hertig, the CEO and co-founder of Alight Analytics.
“By freeing their analysts from the grunt work of data preparation, they’re going to achieve even deeper insight into the kind of content their audience wants. And they’ll be able to give their advertisers and sponsors compelling proof of all the value their platform delivers.”
Alight Analytics serves publishers, advertising agencies and large brands in a range of industries, including consumer goods, insurance and finance, sports and entertainment, retail and e-commerce, among others.
ABOUT THE PENNY HOARDER
The Penny Hoarder is a digital media company that reaches millions of readers each month. Its mission is to put more money in people’s pockets — by sharing job opportunities, personal success stories, practical tips and more. In 2017, Inc. 5000 ranked The Penny Hoarder as the No. 1 fastest-growing private media company in the U.S. for the second consecutive year, and No. 25 on the overall list of the fastest-growing private companies in America. Visit The Penny Hoarder at www.thepennyhoarder.com.
ABOUT ALIGHT ANALYTICS
Alight Analytics® delivers everything that marketers need to succeed with analytics through its ChannelMix platform and a comprehensive suite of marketing analytics professional services.
ChannelMix is the first data aggregation platform that allows marketers to focus on marketing, not data management. ChannelMix automatically collects and combines marketing data from any source into analysis-ready datasets, saving users hundreds of hours per year. Everything is stored in a scalable data warehouse that users can call their own, fully managed by Alight’s team of data experts. Visit Alight Analytics at www.alightanalytics.com.