Our Approach

Holistically Solving the Analytics Challenge

Start having data-driven conversations about marketing's impact on the business.

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.

  • Get daily visibility into marketing performance KPIs
  • Align marketing to sales revenue and customer acquisition goals
  • Attribute leads and sales to campaigns to maximize ROI
  • Optimize targeting strategies and media spend with built in predictive models

Do-it-yourself analytics strategies are failing marketers

Why build, manage and repair your own martech stack when you can leverage Alight's Analytics-as-a-Service model? Our AaaS model combines an end-to-end analytics platform, ChannelMix, with a team of analytics experts to deliver scalable, sustainable marketing performance insights. 

What is analytics-as-a-service?
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Strategic insights to help you plan, execute and target campaigns that maximize leads and ROI

END-TO-END ANALYTiCS-AS-A-SERVICE

Everything you need for actionable, relevant insight in one solution 

Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals. 

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Marketing analytics maturity CURVE™

A roadmap for advancing your analytics capability

As part of every engagement, we build a roadmap to help you increase your level of insight over time using our Marketing Analytics Maturity Curve.

Today, it may be automating data aggregation and reporting, tomorrow it might be attribution and predictive modeling. Either way, you can turn to us for the resources required to execute your vision. 

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The 4 Levels of Marketing Analytics Maturity

LEVEL 1 - Automate

Automate performance reporting across marketing channels

Data Aggregation

Eliminate manual data pulls with automated aggregation across sources

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Automated Reporting

Get visibility into marketing performance for each marketing channel

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Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

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LEVEL 2 - Optimize

Optimize marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Channel Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 2 - EXECUTE

Execute marketing campaigns that maximize ROI

Campaign Planning

Set campaign goals and budgets to track progress across channels

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Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Channel Attribution

Understand how marketing channels work together to generate conversions

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LEVEL 3 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Pipeline Analysis

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

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Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

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GET VISIBILITY ACROSS CHANNELS

Daily reports on source and channel-level performance trends and KPIs

Eliminate manual data preparation
Automatically pull performance data and unify like dimensions and metrics into one cohesive dataset that’s ready for analysis.

Automate daily performance reports
Pipe analysis-ready data into channel-level reports - for search, social, email, traditional media and more - that are updated automatically every single day.

Get a cross-channel view of campaign metrics
Combine all of your source and channel data into a single view that shows the total impact of your marketing campaigns.


ALIGN MARKETING & SALES TO ACHIEVE BUSINESS GOALS

One pipeline view that connects marketing to sales

Measure performance of the marketing funnel
Understand how each channel contributes to each stage of your marketing funnel - from spend and impressions to leads and customers.

Demonstrate marketing’s impact on customer acquisition
Connect marketing leads to sales opportunities and wins to better understand and communicate marketing’s effectiveness.

Forecast pipeline and set marketing and sales targets
Calculate expected sales and marketing outcomes based on planned spend, or justify budget based on acquisition goals.


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VISIBILITY

Monitor source and channel-level performance trends and KPIs

Automated data aggregation & integration
Analyze the efficiency and efficacy of the marketing funnel, from spend and impressions to new leads and customers.

Automated data aggregation & integration
Analyze the efficiency and efficacy of the marketing funnel, from spend and impressions to new leads and customers.

Automated data aggregation & integration
Analyze the efficiency and efficacy of the marketing funnel, from spend and impressions to new leads and customers.

EXECUTE CAMPAIGNS THAT MAXIMIZE AD DOLLARS

Centralized campaign planning, pacing and optimization to help you reach your goals faster

Plan and track campaigns consistently across channels
Centralize campaign management and tracking strategies with ChannelMix, which uses a key to map campaign metadata like goals, region, creative and audience across channels.

Increase campaign efficiency and effectiveness 
Track progress toward your defined budget and lead goals, so you can adjust and optimize campaign tactics mid-flight. 

Demonstrate campaign ROI with built-in attribution models
Understand how each campaign and channel are contributing to business goals with your preferred attribution model, so you can adjust or defend budget when you need to.


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VISIBILITY

Monitor source and channel-level performance trends and KPIs

Automated data aggregation & integration
Analyze the efficiency and efficacy of the marketing funnel, from spend and impressions to new leads and customers.

Automated data aggregation & integration
Analyze the efficiency and efficacy of the marketing funnel, from spend and impressions to new leads and customers.

Automated data aggregation & integration
Analyze the efficiency and efficacy of the marketing funnel, from spend and impressions to new leads and customers.

PREDICT FUTURE PERFORMANCE

Predictive models show you where and how much to invest to meet business objectives

Understand the customer journey across your marketing channels
Map a data-supported journey of the most common paths that contacts follow to becoming customers, along with the combination of marketing channels most likely to lead them to that point.

Distribute marketing dollars where they’ll have the biggest impact
Enter in your planned spend, and ChannelMix will tell you how to distribute budget between your marketing channels for maximum impact.


WHAT YOU CAN EXPECT FROM US

Solution evaluation and onboarding designed for long-term success

Alight is dedicated to learning everything possible about your challenges and creating a solution that empowers you.


  • Introductory Call

    First, we’ll meet and learn about your desired outcomes — so we can craft a solution that’s tailored to you

  • Solution Presentation

    You’ll see your tailored solution strategy and design, in a presentation for all your stakeholders

  • Guided Onboarding

    Upon signing a contract, you’ll have the full support of Alight’s team to get you up and running

  • 90-Day Solution Guarantee

    Evaluate your solution for 90 days using your own data to ensure it meets your requirements

Request a solution consultation

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute phone call.

 
 

Schedule an introductory call with our team.

Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call. Schedule yours below.

Schedule Intro Call