Our Approach
Holistically Solving the Analytics Challenge
Do-it-yourself analytics strategies are failing marketers
Why build, manage and repair your own martech stack when you can leverage Alight's Analytics-as-a-Service model? Our AaaS model combines an end-to-end analytics platform, ChannelMix, with a team of analytics experts to deliver scalable, sustainable marketing performance insights.

END-TO-END ANALYTiCS-AS-A-SERVICE
Everything you need for actionable, relevant insight in one solution

Marketing analytics maturity CURVE™
A roadmap for advancing your analytics capability
As part of every engagement, we build a roadmap to help you increase your level of insight over time using our Marketing Analytics Maturity Curve™.
Today, it may be automating data aggregation and reporting, tomorrow it might be attribution and predictive modeling. Either way, you can turn to us for the resources required to execute your vision.

The 4 Levels of Marketing Analytics Maturity
LEVEL 1 - Automate
Automate performance reporting across marketing channels
Data Aggregation
Eliminate manual data pulls with automated aggregation across sources
Automated Reporting
Get visibility into marketing performance for each marketing channel
Cross-Channel Reporting
Unify like metrics across sources for a holistic view of marketing performance
LEVEL 3 - ALIGN
Align marketing performance to business outcomes
Pipeline Analysis
Measure marketing and sales performance in a single pipeline view
Pipeline Forecasting
Plan marketing and sales targets based on budget and revenue goals
LEVEL 4 - PREDICT
Predict outcomes based on current and past performance
Media Mix Modeling
Use predictive modeling to optimize your media mix and spend
WHAT YOU CAN EXPECT FROM US
Solution evaluation and onboarding designed for long-term success
Alight is dedicated to learning everything possible about your challenges and creating a solution that empowers you.
Introductory Call
First, we’ll meet and learn about your desired outcomes — so we can craft a solution that’s tailored to you
Solution Presentation
You’ll see your tailored solution strategy and design, in a presentation for all your stakeholders
Guided Onboarding
Upon signing a contract, you’ll have the full support of Alight’s team to get you up and running
90-Day Solution Guarantee
Evaluate your solution for 90 days using your own data to ensure it meets your requirements
Schedule an introductory call with our team.
Our team is standing by to help you design and test a marketing analytics solution. It starts with a 30-minute phone call. Schedule yours below.